No matter what industry you’re in, you’re ultimately in the business of customer service. And when you have a physical location, your building is part of your customers’ experience. The way you organize your products or where you place your service desks are all part of it, too. Yet even with all that effort, your building can still leave something to be desired, but what is it?
It’s personality! It’s branding!
A lot of stores use the same drab, neutrally colored walls or faux brick or wood paneling. Why not go for something a little more daring? A little more interesting? Vinyl wall graphics can really make an impression on customers and make their experience with your business a whole lot more enjoyable.
Let’s explore just a few ways you can use them in your store!
Most people aren’t huge fans of trying on clothes. Why not make that experience a little happier by installing wall graphics in your dressing rooms? You can use them to put funny or uplifting messages in there that make people feel more comfortable. You can also do something that fits in with your branding, like a wacky design, an interesting pattern, something outdoorsy, or something delicate and floral. Your options really are limitless. And whether or not they’re supposed to, we all know customers snap selfies in there. An interesting background will really make their photos look good – and the fact that they’re in your store will be instantly recognizable, which is basically like a word-of-mouth recommendation for you!
Behind the Sales or Service Counter
People hate waiting in line, too, but if you give them something visually interesting to look at, they may not mind so much. (Or at least they may not give your employees the evil eye while they wait!)
You can even use some science to your benefit. Being in nature and images of nature have been proven to promote calm and relaxation in people who look at it for a few minutes. And there’s so much variety in nature you’re sure to find something that fits in with your branding, too!
Throughout the Store
You can make shopping a whole lot easier on people by segmenting your store into departments. Wall wraps can help differentiate each one with a unique visual style. Whether you sell clothes or car parts, helping people navigate your store and providing clear pathways through your merchandise makes for a better shopping experience (and makes it more likely that your customers will make an impulse purchase or two!)
Vinyl Wall Graphics with Team Acme
If you’re in the Las Vegas / Henderson area and thinking that your dingy walls could use a little TLC, you should definitely get in touch with us about our design and install services. With a few quick measurements and some idea of what you’d like to do, we can come up with a few design proofs for you to look at. And if you’ve already got the measurements and design planned out, we can print your graphics on our high quality machines and do the installation for you.