We’ve talked before about how advantageous vehicle wraps can be to a business, but when you’re just starting a business here in Vegas, you’re going to want to get the most bang for your buck (or ROI as others are wont to call it).
Now there are two kinds of wraps – effective ones and crap ones. If you don’t want a bad rap (pun definitely intended!), then you’re going to need to understand what makes a wrap effective.
Know Your Market
The most effective advertising graphics – whether on a wrap or otherwise – have a purpose. The company’s done some planning and research. They know what niche they want to target, what need they want to fill and how they can make an impact. If your wrap lacks a clear message and a cohesive design, it’s not going to perform as well as you’d like.
Know Your Purpose
Someone cruising past your vehicle is only going to have a few seconds to decipher your message and understand what value your company has to them. Multiple messages is either going to confuse or frustrate them. It’ll make you look disorganized and incompetent. There are a lot of ways to approach this question, so let’s explore a few of your options together:
Know Your Audience
The graphics, words and overall design you choose will depend on the type of consumer you’re trying to reach. Are you a B2C (business-to-consumer) or B2B (business-to-business). Who are your customers? What appeals to them? What turns them off? How can you capture their attention?
Know Your Designer
A knowledgeable designer can mean the difference between an effective, professional looking wrap and a piece of crap.
They should understand how the style and size of a typeface (font) will affect your message. They should understand color theory and know the psychological impact different colors have on people’s emotions. If you want to evoke happy emotions, you shouldn’t be using black. If you want to evoke elegance, you shouldn’t be using pink.
They should also know how to unify the imagery and text on your wrap to create a cohesive, understandable-at-a-glance message. Often times, less is more and a good designer will know it.
Before you start brainstorming ideas for your wrap, take the time to define a purpose and analyze your audience to see what kind of messaging makes the most sense for your business. What do you want to say? Who do you want to say it to? How do you want to say it?
If you’re struggling with these questions or want to craft your message with a professional designer who’s got a quality install team at his back, contact Team Acme today and ask us about our vehicle wrap design and install services!