Teran Marsell | Published on January 2nd, 2015
Whether you’re a large or small contracting company, whether your focus is home exteriors or you do a wide range of design and build projects, whether your work residentially or commercially or both, if you’re not taking advantage of vehicle wraps, you’re making a huge mistake.
You Can Be Generating More Leads
Let’s say you’re a roofing contractor that primarily works in residential neighborhoods. More likely than not, the home your working on is similar to the ones around it. This means the homes next door and down the street are near the same age as the one you’re working on with similar damage and wear-and-tear. It’s likely that they’re going to need similar service in the near future, so how are you going to attract their business when the time comes?
Your vehicle can easily do this for you. Use a wrap to make it clear who you are, what you do, and the best way people can contact you and those neighbors may just call you. Seeing your company vehicles in their neighbor’s yard acts as word-of-mouth reference – even if they don’t talk. They’re seeing someone with an issue similar to theirs using your service, and if your current customers trusted you with the project, their neighbors may just do the same.
Include Your Unique Value Proposition
As a contractor, it’s likely you offer a whole lot of different services. And while you can use your wrap to highlight a few, you don’t want to put up every single thing you offer. Too much information will be hard for people to take in and they’ll lose interest. Focus on your biggest, most popular services or the ones you want to generate more leads for. If you offer emergency service, custom work, or free inspections, you’ll want to include that.
Any problems you solve, unique services or deals, or any way you make life easier for your customers should go on your wrap in a way that makes it clear without overloading people’s short attention spans. This, along with your company’s name, contact info, and logo should be included on your wrap.
Look Like the Professionals You Are
When it comes to contract work, trust is important to the people hiring you. And while it may not be what mom taught you, people will judge you based on your appearance. So while you may have decades in the business and hundreds of loyal customers, it won’t matter to someone who’s never used you before. They want to see that you’re professional. This is why the biggest contracting companies use graphics on their vehicles and not just ID decals. Professionally designed and installed graphics give you the appearance of a professional contractor. If you want the same level of trust from your customers that they give to bigger companies, add graphics to your entire fleet.
Give Your Team a Sense of Pride
When you take pride in your business by giving people the tools they need to do their job and a professional atmosphere in which to do it, they’ll be more likely to take pride in the work that they’re doing. Branded trucks will make everyone feel like they’re really part of a team, and when people feel included and like their job, it’ll come through in the work that they do. It’s a win-win for everyone.
Installing vehicle graphics is like buying a billboard in all of your service areas but a lot more effective. It adds professionalism to your entire company and shows your drivers and crews that you respect their work.
So if you’re interested in getting your fleet outfitted with professional vehicle graphics, contact Team Acme today! Not only can we install your graphics, we can also add tint and fix any auto glass issues and can very often offer same-day service, which means you’ll get tricked out, on the road, and doing business quickly.
