Brand awareness is one of the most common selling points for vehicle wraps because of its relatively low cost and increased reach, frequency, impact and recall among consumers. The theory is that if people see the name of your business and the images that define it often (the more often the better), then they’ll become more familiar with your brand and be more likely to reach out to you if they need your services.
While this is true, it really undermines the other benefits that vehicle wraps provide.
Brand awareness is great – but only if people actually contact you! This is why using a shop that has an in-house designer is so important. Design can seriously affect the effectiveness of your wrap. Simple designs that quickly communicate your business’ name, contact information and brand image work best. This way people know who you are, why they should choose you, and how to get in touch.
Depending on your budget, you can even use wraps to advertise specific products, sales, and services. The cost effectiveness of this approach depends heavily on how often you’d change your graphics. We don’t recommend this approach for small businesses that come out with new deals often.
Aside from sales, the vinyl used to adhere the graphic to your vehicle actually protects the paint underneath. This means damage to the vehicle is minimized, which saves you costly repairs and maintains the resale value of your fleet. The majority of quality vinyl actually has self-healing properties, so if the wrap gets scratched, you likely won’t even notice.
Everyone tries to target the business owner, but seems like a lot of shops actually forget that wraps just aren’t for businesses. People who want to give their vehicle personality also use vehicle wraps to do so. While not everyone drives a Mustang or Camaro, enough people do that they don’t grab attention the way they used to. Generally, one looks very much like another. And while the owner could choose a unique paint color when they purchase it, these aren’t the colors that often sell best.
Drivers who want to stand out among the more common varieties of their beloved vehicle turn to vehicle wraps to get the eye-catching look they want without devaluing the resale value of their vehicle by choosing some wacky paint color. And they often appreciate the flexibility wraps provide – they never have to commit to just one design. When they’re ready to reinstall, they can go for a completely new look. They say it’s like having a new car without the price tag.
Whether you’re a business looking to take advantage of the benefits vehicle wraps provide or an average person who doesn’t want an average vehicle, Team Acme is the shop for you. Our in-house design and install team will work with to make sure that your wrap is as effective as possible no matter how you plan to use it. If you’re ready, you can get quick quote or, if you’re still on the fence, you can give us a call at (702) 566-8326 to learn more.