Vehicle Wraps as an Advertising Technique

Competition in Vegas is fierce. Traditional advertising is expensive and not always effective. If you want to generate awareness of your brand and be at the forefront of your customers’ minds when they need your services, your messaging is going to need awesome visibility. Repeated exposure to your brand and your message is the most effective way to generate new leads and new business.

A Much Lower Cost Per Impression

Just one vehicle wrap gets 30 to 70 thousand views daily! Densely populated areas (like ours) are said to get even higher numbers. That’s a lot of potential for leads and new business, especially when you consider that those views are only in the local areas your vehicle travels. Compared to billboards, radio, television and newspaper ads, vehicle wraps have the lowest CPM (cost per 1,000 impressions) of all advertising media.

Perception and Memorability

People immediately perceive vehicle wraps as unique and innovative, which lends credibility to your business. Coupled with mobility and constant use, widespread brand awareness occurs naturally through daily visibility. In fact, along with TV ads, vehicle wraps are the most memorable form of visual advertising – but they cost a whole lot less.

24/7 Visibility

Unlike TV or radio, you can’t turn off the message. No matter where you are or what you’re doing, your vehicle wrap is working for you. You’ll get new eyes on your wrap when you’re parked outside your favorite lunch spot and inside having a bite. You’ll get eyes when you’re parked at a job site. You’ll get eyes when you drive home from work. You’ll get eyes in any parking lot.

98% of People Surveyed Said They Notice Vehicle Advertisements

With that much attention, you want to be sure that your wrap is effective. But what exactly does that mean?

• The wrap has a purpose: either brand awareness, lead generation, etc.
• There is one clear message. What do you want people to do when they see it? Recognize you? Call you? Visit you online?
• The design is simple and highlights the message. A vehicle wrap is usually seen in fast motion. People don’t have a lot of time to read, so you want to be as succinct and straightforward as possible. A busy wrap is not an effective wrap. Don’t cram.
• The design appeals to the audience you’re targeting. You need to know who you’re targeting so you can determine how to make an impact on them.

Wraps are an exciting and memorable way to market your business. If you’re ready to go for it, get a free quote today. If you’re still not sure, give us a call at (702) 566-8326 and let us answer any questions you still have!