According to the Outdoor Advertising Association of America (OAAA), media targeted towards vehicle drivers and passengers reaches 95% of Americans. Among many types of outdoor advertising, media targeted specifically toward vehicle drivers and passengers includes billboards, outdoor signs, and vehicle wraps.
If you are the owner of a small business and utilize one or more company vehicles, then perhaps you’ve wondered if vehicle wrapping could work for you. Maybe you’ve thought ‘vehicle wrapping is just for large companies with massive fleets of company cars,’ and disregarded the idea as a solution for your business. But, in truth, vehicle wrapping can put small businesses on the same playing field as big businesses.
Vehicle wraps are an awesome advertising option for companies large and small. For small businesses in particular, vehicle wraps let potential customers know who a company is, what the company does, and what the company can do for them. Small business owners have often found that vehicle wraps legitimize their companies in some way.
Think about all of the advertising you see day-to-day and try to estimate how much each form of advertising costs and how long they last. For example, if you drive the same drive to work 5 days a week, you probably see the same billboards and signs every day. Surely you notice when they change or are no longer in place.
The point is: billboards don’t usually last long and they’re expensive. Vehicle wraps, on the other hand, require a one-time payment and can last up to 7 years without replacement.
To know if an advertisement is successful, companies often compare the cost of the advertisement to the number of “impressions” the advertisement might get each day. Impressions are how many people see the advertisement. The OAAA estimates the cost per 1,000 impressions for outdoor signs to be $3.56 and $19.70 for newspaper advertisements.
Vehicle wraps are estimated to cost 4 cents for every 1,000 impressions by the OAAA. Vehicle wraps are less expensive than other advertising solutions but vehicle wraps can also net anywhere between 30,000 and 80,000 impressions per day.
If you are interested in learning more about vehicle wrapping, visit Team Acme’s website today. Team Acme, located in Henderson, Nevada, professionally designs, prints, and installs vehicle wraps to a variety of vehicle types.
On our website, customers can learn more about Team Acme’s vehicle wrapping process. We also include a gallery showcasing examples of the wraps we’ve completed in the past. Team Acme’s expert designers and installers can wrap any type of vehicle, including RVs, boats, and luxury vehicles.