Before you decide to get your business vehicle or fleet wrapped, it’s important to know what you’re getting into. Vehicle wraps have a lot of benefits for businesses, but there can also be a few drawbacks that you need to know about before you move forward.
The Outdoor Advertising Association of America, a nonprofit group that tracks advertising statistics, says that a vehicle wrap costs about a dollar per thousand impressions. When you compare this $2 per thousand impressions for billboards, or $12 for a one-day, quarter-page newspaper ad, that’s a whole lot of benefit. The potential vehicle wraps have to expose your business is valuable, but it does come at a cost.
While price varies based on the vehicle, the size of the wrap, and the design you choose, pricing for a quality wrap starts at about $2,000 – $3,000.
Exposure: A vehicle wrap can generate about 30,000 to 70,000 views per day according to studies conducted by the Traffic Audit Bureau for Media Measurement.
Longevity: A wrap will generally last anywhere from 3 to 5 years, which makes it a great investment.
Protection: A wrap will also protect your vehicle’s finish and maintain its resale value.
Easy Removal & Repair: If you need to remove your wrap, a professional installer can do it cleanly and eliminate all traces of the wrap. If you need to make changes, they can also replace your existing wrap. Sometimes they can change just one panel.
Exclusive: You don’t have to share advertising space with other companies or bid on pricy ad spots.
Mobile: You don’t have to wait for someone to drive by your business or billboard, or hope they find you online. People will see you everyday as you go from job site to job site, or even when you grab some lunch!
Price: We call it “sticker shock.” Each vehicle you wrap requires an up-front, non-refundable investment of a few thousand dollars. Weigh this cost against the value to your business.
Aging: While many manufacturers guarantee their vinyl for 5 to 10 years, the life of your wrap won’t be that long. It’s also important to know that a wrap that stays on longer than about 3 years has a tendency to bond to the surface of your vehicle, which can make it more difficult and time-consuming to remove.
Used Vehicles: Wraps work best on factory-finish paint jobs and vehicles that have minimal or no damage. Exterior damage increases the chance that your wrap will wrinkle, lift, or bubble – if it even adheres at all.
Tracking: Getting data about how well your wrap is performing isn’t clear cut or easy.
Not Short Term: If you’re going to use your wrap to promote sales and special offers, you’ll need to think hard about the ongoing expenses this will involve, since you’ll constantly be editing your wrap.
If you’d like to talk to a professional wrap design and installation team and you’re in the Las Vegas area, give Team Acme a call. We can answer your questions and give you a quote. If you have many vehicles, be sure to ask us about the benefits of opening a fleet account.