You may think of fairy tales when you hear the word story, but when it comes to your brand, it’s important to have one. Think of brands like Toms Shoes or Burt’s Bees. Budweiser and Jack Daniels. Starbucks and Apple. Each of them has a story unique to their brand.
A brand story is what will help you build a successful, sustainable business that builds loyalty in its customers – and maybe even love. Think about your brand of toothpaste or toilet paper. Do you buy something else just because it’s on sale? Maybe, but even if you do, chances are you regret it.
Yet your story isn’t just what you tell people, it’s how they interact with your brand and how your brand becomes a part of their life. It’s about emotional connections. This means everything you do – from the color and texture of your packaging and business cards to the staff you hire – is part of your brand story.
Is it saying the right things?
Whether you’re just starting out or are refreshing your look, we know you’ll be working on your web design and overall digital presence. But it’s important not to overlook your print materials. Part of a cohesive story is a consistent look and feel. So if you’re attending conferences, networking events, trade shows and other meet and greets where you’re going to hand out informational literature about your company, it’s important that it conveys your story and looks professional.
To polish your image and make sure that you come across as competent and professional, it’s important that your print materials reflect your online image and continue the story. Consistency is key to brand awareness and recognition. This includes your business cards, letterhead, brochures, flyers, trade show materials, pamphlets, banners, giveaways (such as t-shirts or stickers) and signs all need to have a theme that reflects the heart of who your brand is and what it stands for.
Paper isn’t the only thing you can print on. If your business uses vehicles in any way, it’s possible for you to incorporate them in your brand story as well. Vehicle wraps are a great way to raise brand awareness since anyone who drives by will see them. The more vehicles you have wrapped and the more you’re on the road, the more often people will see them – awareness. The more times someone sees you, the more familiar you’ll become to them – recognition. And if anyone approaches your drivers with questions, you can make sure they have professionally printed, eye-catching materials about your business to hand out.
While Team Acme is a vehicle wrap, auto tint and glass repair shop, we do have our own designers and printers on site. We welcome you to sit down with our design team to talk about your vision so we can help you create truly outstanding print materials. If you already have a design in place and just need your marketing collateral printed using high quality materials, we can do that, too. Just give us a call at (702) 566-8326, stop by our shop in Henderson off the 215 Freeway, or contact us online.