Teran Marsell | Published on May 27th, 2015
When it comes to advertising, there are countless options to choose from. You can promote brand recognition with billboards, boost your visibility with television ads, and have your message heard by commuters with radio spots.
Yet you may find that you get the best bang for your buck with vehicle wraps. This form of advertising is so effective that some companies are paying individuals to turn their private cars into rolling billboards.
There’s no doubt that it’s a smart advertising investment, but you still want to make it as cost effective as possible. Here are a few tips for making the most out of this type of marketing plan.
Invest in Quality
There are plenty of companies out there offering this service, but you need to invest in a quality finish. The lines should be clean with true colors and exact images.
You want the message to be completely legible because every car wrap on the road will become a reflection of your company.
While price matters, you’ll find that a durable wrap that lasts through several seasons is far more cost effective than a bargain basement option.
Include the Windows
Some companies only cover the vehicle body, but you can achieve a more cohesive look by incorporating the windows into the wrap. Professionally installed wraps still allow occupants of the vehicle to see out, and the windows will remain fully functional. With this service, you can turn to your company car into a rolling billboard that’s also attractive.
Remember the Details
Car wraps aren’t just about promoting brand recognition. While it’s great to get your message out to the public, you also want to ensure that people know where to reach you at in the future. We’ll work with you to design a wrap that shares your phone number as clearly as it portrays your company name and logo.
At the end of the day, it’s all about putting your message into road traffic so that you can increase the foot traffic coming to your business, and this is easier to accomplish when your contact information is listed right on the wrap.
Contact information may also go beyond the standard phone number to include a website, email address or social media information.
Less Is Usually More
Finally, embrace the less is more concept. Remember that people will only have a few seconds to view the content on a vehicle as they pass it in traffic or see it going in the other direction.
The colors should be eye-catching and yet visually appealing. The imagery should share your message without being overwhelming or cluttered. The contact information should be clearly printed without taking over the design.
You can count on the Team Acme to help you achieve the right look for your advertising needs. Our highly trained professionals are looking forward to helping you achieve your vision. We take pride in our work, and we want you to be completely satisfied with the results.
Get a quote now or give us a call at 702-566-8326 for more information.
