How it Works: Understanding the Concept of Vehicle Wraps

Vehicle wraps are utilized for a variety of purposes. They can look just as good as, if not better than a brand new paint job. So how exactly does this notion work? Here is a breakdown of the effective, yet inexpensive process of vehicle wrapping.

How It All Began

The marketing process of vehicle wrapping actually began in the United Kingdom not too long ago. Before the idea made its way into the United States, the first vehicle to ever be wrapped was a taxi!

In the 1980s, a “see-through” graphic technology (which later became known as a decal) was created in Britain to cover the rear and side windows of a car. For the purpose of being able to simply remove the decals after being applied, they were created with perforations.

The perforations allowed for more space to be available between the decal and the window, which in turn maintained an unhindered view of the driver or passenger’s surroundings.

The Effectiveness of the Modern-Day Marvel

Vehicle wraps were created to cover German taxis. They helped with applying a beige color (as required by government laws at the time) without compromising the car’s original color when it would later be removed.

With the advancement of technology came the progression of the production of plastics, ultimately leading to the creation of vinyl. The high-quality printing material consists of conformable properties to fit just about any surface and corner.

Vinyl contains microscopic glass beads that give room to easily remove and reapply the wrapping material during the process of wrapping. It is a cost-effective method that keeps the original color of the vehicle so as to efficiently increase the longevity of the car’s color.

Putting It to Work

Vehicle wraps are widely used in an array of advertising campaigns including, but not limited to:

• The customization of personal vehicles
• Music industry promotions
• Racecar advertising

Our team of experts can get you well on your way to the road of marketing success with the following vehicle wrapping process:

1. Customization & design. After taking the exact measurements of your vehicle, a customized template is designed to scale. Then, the brainstorming on the design to go on the vehicle begins.
2. Production. A final fitment of the pre-cleaned vehicle is required before it is prepared for the preferred installation. The vehicle is given a final clean in the areas onto which the stickers will touch.
3. Installation. Using a squeegee, sticker panels are placed over the vehicle. Then, the sticker panels are trimmed at the edges of the design’s body. Finally, heat is applied to assure the proper fixation of the edges.

Any parts removed from the vehicle are then reassembled and the vehicle is placed under the sun to dry well. Final touch-ups are made and the vehicle is all set to pick up!

Team Acme’s Promise

Whether you want to advertise your new business or show loyalty to your car club membership, Team Acme can help you choose the best design for any purpose while remaining within your budget. You’re even allowed one design change at no additional charge.

Make it a Wrap!

The versatility of vehicle wraps comes thanks to the nature of the materials used, but there’s still one catch in getting optimal results out of its use: applying it properly, of course. Contact us today to get the installation your vehicle wrap deserves!