With the increasing popularity of vehicle wraps and the ever-growing need for new and eye-catching ways to advertise, Vehicle Wrap Advertising is one of the easiest and cost-effective ways to advertise. Every business owner is looking for an effective and affordable way to increase their business potential. If you haven’t tried vehicle wraps as a marketing tool, we highly recommend this increasingly popular trend in advertising. Surely, every business is looking for productive ways to publicize their products or services and vehicle advertising is worth looking into.
Small businesses are the backbone of any local economy. Unfortunately, they tend to get glossed over in favor of bigger businesses due to brand familiarity. When a consumer recognizes a brand, they tend to stick to what they are used to more than an unknown. This works against business owners, that have to work so much harder to get their names into the pool. Especially for the small business, getting the word out is often costly as compared to the benefits. Traditional forms of promotion have been direct mailings, phone book listings, newspaper ads, cold-calling or even billboards. In fact, billboards have been used for at least one hundred years as a method of announcing, “Look, potential customers! We are here. Come visit us.” And while these forms of advertising have their place, they don’t always have the necessary reach for intended consumers.
The business owner may choose to wrap his own fleet of vehicles or to advertise on rental cars. These wrapped cars are in effect “mobile signs” with high visibility and the power to turn heads with vibrant graphics and memorable logos. In densely populated areas, millions of views are possible within a short amount of time. Research that measures the cost benefits of advertising methods suggests that vehicle wraps provide more value per dollar than many other forms of reaching consumers.
Each of these forms of product promotion may have its place, even in the 21st Century. Yet a more recent approach is the vehicle wrap as a way to reach potential customers that may not be learning about your services or wares any other way. By using mobile advertising, there is a much higher chance of your intended audience seeing your advertisement. Advertising accomplishes two objectives. Consumers who are ready to “buy now” are influenced in choice of brand and it develops an awareness of a brand for those who are not yet ready to buy.
In a recent study by Arbitron, the well-respected consumer research company, vehicle wraps are reported as having the lowest cost per thousand impressions as compared to other advertising approaches. Vehicle wrap costs $.35 per thousand impressions as compared to outdoor signage at $3.56, radio at $7.75, newspaper at $19.70, magazine at $21.46 and television at $23.70 per thousand impressions.
In addition to the impressive cost per thousand impression data, the effectiveness of vehicle wraps as measured by the Outdoor Advertising Association of America (OAAA) reports that over 95 percent of American consumers are reached by the marketing media that focuses on drivers and passengers in vehicles. Cox Communications reports that in the 18-34 age group, 47 percent reported finding vehicle wraps as “memorable.” It has also been estimated that a wrapped vehicle may net “mobile impressions” in a range of 30,000 – 40,000 each day depending on the mileage and distance driven by that car or truck in a day. Fleet vehicle advertising is reported to advance name recognition 15 times more than any other advertising medium. The impact felt by businesses that use Vehicle Wrap advertising can be exponential.
In the competitive marketplace, a business must find a way of generating customer awareness that is unique and eye-catching, while affordable and productive. When used in a comprehensive marketing plan, the vehicle wrap is an exciting and effective way to reach new customers and sustain a brand for current customers. With convenient professionals offering vehicle wraps at competitive prices, it is a fresh, powerful way to be noticed that demands exploration.
Our team of artists and technicians can work with any make or model to deliver fantastic results. Your vehicle is measured, scaled down to a perfect model, and from there the artists work their magic. They take your designs and create an eye-catching design. Once the design is finished, your vehicle will be washed thoroughly to create a blemish-free foundation. Over the course of a few days, your vehicle will be transformed by applying the vinyl, carefully making sure the finish is smooth and uniform while trimming excess and heat setting the vinyl to ensure a long lasting bond. With curvy vehicles, optically clear tape is also used to create a seamless look and finish while anchoring the material. Once the installation is complete, the vehicle is then sun-baked. Inspections through every phase ensure a quality installation, with an optional additional inspection after a few days to ensure there is no defect.
Visit Team Acme’s website today to learn more about our vinyl vehicle wrap design and installation processes. Examples of wraps we have completed in the past can be viewed on the gallery page of our website. Contact our team with questions by filling out our online contact form and we’ll be in touch.