Teran Marsell | Published on October 9th, 2015
Brand awareness is defined as how familiar customers are with a company’s particular image including the product and services it offers. Investing in your brand awareness is critical for gaining or maintaining loyal clients. It’s basically the most important step you can take to promote your business.
The most common forms in which companies promote their brand is through having a strong website, being present on several social media platforms, holding public events, and advertising in newspapers and magazines. Seeing as how today’s generation is always on the go, another advertising method has proven to be extremely effective: vehicle wrapping.
Act like a Billboard
Turn your company vehicle(s) into a moving billboard. That means you should treat your wrap the same way you would treat a billboard advertisement. Having a strong headline makes all the difference. When a passerby notices a strong message delivered through about six words, for example, they’re more likely to take notice.
Your graphics should be eye-grabbing enough to capture attention, but not to the point of being responsible for causing vehicle accidents—yes, it happens! Make sure to have the right balance.
In addition, you should make sure the message you’re conveying on your vehicle wrap is smart, but not to the extent where it would be tough to decipher in a few seconds. After all, you’re only getting a few seconds under the spotlight (or rather, the sunlight), so you should make it count.
Boost Your Social Media and Web Presence
Creating a name for your business and standing out among your competition is not the easiest task nowadays. Whether you’re growing a small or medium-sized business, getting a vehicle wrap can actually generate or increase your website leads and social media followers.
You can simply include your contact information on your vehicle wrap, inclusive of your social media name(s) and website. The key is to keep your message short and sweet so as to avoid over-cluttering your wrap to the point where someone will just walk or drive past it without making the effort to read.
There are so many vehicle wrap options (including full body graphics and die cut partials) that can help you stylishly portray your message. Instead of having to pay more to get your brand noticed and enhance your website’s traffic, vehicle wraps are more cost-efficient.
Constantly Expose Your Brand
The durability of vehicle wraps serves as one of the reasons why they’re cost-effective. Their long lifespan and easy application/removal processes allow you to promote your brand for many years, as they can last for 3-4 years (depending on factors like sun exposure).
Vehicle wraps are also relatively easy to clean since you can just do it manually through consistent hand washes. You should have a shiny, clean vehicle, seeing as how a dirty one won’t attract bystanders.
You can regularly change your design and update your wrap to endorse a special promotion or a specific new product any time. If you decide to rebrand yourself during the future, vehicle wraps are totally removable and replaceable. Wraps protect your veh
icle’s factory paint and act as a professional image that sells itself.
Choose How Many Vehicles You Want to Wrap
You can wrap one vehicle or an entire fleet with Team Acme. We’ve helped numerous businesses grow their brand awareness through passively advertising with our high-quality vehicle wraps. Contact Team Acme today and get started on getting your company noticed!
