Teran Marsell | Published on September 15th, 2015
Food trucks are known as businesses that have a great reliance on brand awareness, which means that having a vehicle wrap is an absolute necessity! Let’s face it—no one is really drawn to buying food from a bland white or dark-colored truck.
Seeing as how brand recognition is everything when it comes to attracting prospective customers (as well as maintaining loyal clients), getting the right vehicle wrap is a must. Along with having an appealing design that’ll entice customers to order from your menu, there are a few other things to think about when choosing the appropriate wrap, as well.
Is Your Vehicle Wrap Design Attractive?
The colors on your food truck and your logo stand as an image of your branding. So pay close attention to everything from the graphics and fonts you use to the text you’re displaying, in order to have an efficient “mobile billboard.” After all, it’s what people are going to see before actually taking a bite from your menu.
Generally, you want to choose popping colors, but not popping enough to blind a passerby away. When it comes to selecting how much text you want to display and the type of content itself, it’s crucial to keep things simple and sweet, avoiding overly cluttering your vehicle.
People generally take a quick first glance, so if they see too much text or an unattractive design, they’re more likely to make a run for it. Having a customized design is also critical. No copycatting by any means!
Is Your Vehicle Wrap Legal?
Every state has specific laws and regulations governing which images you can use when advertising your business. These laws apply to what graphics you’re legally allowed to display on your truck.
It’s therefore crucial to make sure that the company you select for wrapping your truck is fully aware of those laws. You can even research the laws governing vehicle wraps in your area to ascertain you don’t get in trouble with the law and painfully lose business.
Is Your Vehicle Wrap Durable?
A significant factor to consider that often goes overlooked is the quality of your vehicle wrap. A cheap vehicle wrap installation could turn into a costly investment, since it’ll lead to having to pay for a repair or for a new one. Using top-quality materials that won’t crack, peel, or rip is imperative.
It’s all about the finish. An unprofessionally done food truck vehicle wrap can lead to having a distasteful installation with bubbles and wrinkles. Once it’s installed correctly from the beginning, the wrap will last much longer. This will ultimately save you money and enhance your customer count.
Let the Experts Handle Your Food Truck Wrap
Team Acme’s experienced team only uses the best materials in the market. So, you can expect to have a long-lasting design and installation. Our skilled graphic designers will work with you to customize your wrap and print one that’ll make your truck alluring to all taste buds.
Plus, you can say goodbye to the risk of having bubbles and wrinkles upon installation. Contact Team Acme today and start watching the success of your food truck flourish as even the most satisfied stomachs will get hungry for more!
