Branding Your Business: The Ultimate Guide to Wrapping

Branding your Las Vegas business by using vinyl graphics on your vehicles is an easy way for your business to gain exposure everywhere you go. Vehicle wrapping has quickly become the hottest form of business advertising and particularly, vehicle wraps in Las Vegas are giving businesses a major edge over their competition.

Taking your company name on the road with you wherever you go is the most efficient form of advertising for just about any type of business. Because there are no recurring subscription fees with vehicle wraps, they are an economically wise way for businesses to advertise and to gain brand recognition.

With vehicle wraps, your fleet will be hard at work promoting your business. Ready to get on board and enlist your company’s fleet as your new marketing team? Here is the ultimate guide to vehicle wrapping to brand your company’s fleet in Las Vegas. Our crew here at Team Acme recommends starting out by figuring what the total goal of wrapping your vehicle will look like.

Determine The Goal Of Your Vehicle Wrap

Because your wrapped vehicle will be a hard-working marketing machine, you’ll first want to determine the purpose of your wrap. Are you trying to attract as much attention as possible in order to gain brand awareness in Las Vegas? Are you working toward projecting a professional image when you are on the road and with customers?

Are you considering branding your entire fleet with similar or differing designs? There are many reasons to brand your vehicle, and once you define your exact reasons, you’ll be on your way to designing the right type of graphic for your fleet.

A business vehicle wrap might still not make too much sense to those who are extremely numbers-oriented, because it could look like it costs too much. We certainly respect this kind of thinking. As operators of our own business, we completely appreciate any concerns regarding cost overruns since we’ve seen plenty of our own. Therefore, we invite skeptical individuals to take a closer look at the numbers behind a business vehicle wrap.

Figuring Out The Break Even Point

When you first look into getting a vinyl wrap for business cars, you’ll want to think about how many customers you’d need to make the project break even. To determine how many new customers you’ll need to attract to cover the cost of your wrap, you’ll need to know:

• Your total fixed costs (FC). This is how much your wrap is going to cost.

• Your average gross margin, or the price at which you sell your products minus what they cost you.

Once you have those numbers, you’ll use the following formula where BE equals your break even point.

• BE = FC / GM

Now let’s use a few examples to give you a better idea of how this works. Mechanics, plumbers, landscapers and other service providers that do higher paying jobs will find this example most relevant.

Let’s say you’re a landscaper and you were quoted $3,500 to wrap your truck. That’s your fixed cost. For the sake of the example, we’ll say that you’re GM for a new customer is an even grand. That means:

BE = FC / GM

BE = $3,500 / $1,000

BE = 3.5

This means you would need to attract 3 or 4 new customers over the life of your wrap (which is about 3-5 years or more) in order to break even. A number of new customers over that amount would mean your wrap advertisement is profitable.

Considering just how many people see vinyl wrap for business cars, that shouldn’t be too difficult by any means. That’s especially true of those who might be operating in the greater Las Vegas metro area on a regular basis. Business vehicle wraps are affordable, at least in this price bracket.

Break Even Points For Other Price Brackets

Less expensive products and services might be more of an issue, but they can still profitably wrap a car too. Food trucks and ice cream trucks are the perfect example here, but this can be for any business that sells a high volume of less expensive items.

Let’s say you’re the new ice cream man in town and you want to know how many snacks you’ll have to sell for your wrap to be profitable. It’s also going to cost you a neat $3,500 to wrap your truck. We’ll say that your GM is $3. This means:

BE = FC / GM

BE = $3,000 / $3

BE = 1,000

So you’d need to make 1,000 sales over the life of your wrap (~3-5 years) in order to break even. Any more sales would mean that your wrap is profitable. Considering that this usually doesn’t mean actually having to come into contact with 1,000 additional customers so much as it means attracting that number of sales units at three dollars a piece, this is again a very affordable method of advertising.

It’s far more attractive in this respect, than taking out local print ads or dealing with any other kind of legacy media. Some cost-conscious consumers might even want to amortize their sticker shock by combining it with something else that they might have had to spend the cash on.

Combining Costs To Reduce Advertising Budget Impacts

Food trucks, plumbing vehicles and every other kind of company car will eventually have to get painted if it stays out on the road long enough. It’s more of a question of when than if, especially when you’re dealing with a specialty vehicle that can’t normally be replaced. Consider the cost of painting your vehicle and then think about getting a wrap in lieu of paint, which means you can combine the costs of painting it with what you were going to spend on advertising anyway.

That means you’ll more or less take half the hit that you otherwise would have. Naturally, you have to paint the vehicle so there’s no getting out of that. Wrapping it, complete with your artwork, will enable you to tackle two big tasks all at once.

On top of this, you might want to start thinking about the possibility of combining other business chores together to further save. Those who already have to swap out interior signage can do so with something new that’s branded. By doing so, they’ll improve their own customers’ recognition while solving a problem.

Promoting Businesses Without Hard Work

While you’re having your vehicle wrapped, take a moment to look around and see if there’s anything else you can do in this way. Is your new location still under construction? Don’t waste an opportunity to promote your grand opening!

A tasteful construction barrier will show your new neighbors that you care about their stores by keeping the project looking nice while generating interest among patrons and creating buzz about your opening. A well done barrier graphic can seriously increase the amount of foot traffic you get when you first open up.

Are you celebrating your grand opening? Attending a trade show or similar industry event? Are you supporting a local non-profit event like a 5K run?

If you are doing any of the above, you’ll want to have a banner or few made up to promote yourself while you’re there. They’re not expensive and can do wonders to increase awareness of your company, products, services, or anything else you’re trying to promote!

Do you still do direct mail or send flyers? Stickers are a cheap but effective way of promoting your business. Whether someone sticks it on their car, a backpack, a binder, a file cabinet, telephone pole, into a drawer or just about anything else, it will help get eyes on your brand and be there when someone needs your services.

You can even print additional information or coupons on the back of the stickers so that they still have value once the sticker is peeled away. That can help to dramatically increase the chances that your promotion will continue to gain support over a long period of time.

Designing Custom Graphics For Your Vehicle

When you think of vehicle wraps, you might automatically envision a colorful, eye-catching, fully wrapped vehicle. Colorful wraps that cover most or your entire vehicle are certainly going to attract immediate attention.

Keep in mind that vehicle wraps are also just as effective when they are subtle. A simple logo or company name will attract eyes on the road just as quickly as fully wrapped designs do. Decide how intricate or simple you’ll want the design on your wrap to be and how it best represents the image you want to project on the road.

By using graphics that you own, you’ll be in a great position to ensure that your brand is protected and that nobody else can imitate your very individual company cars. While any successful business starts to attract duplicates, your customers will always be able to pick out the original if you artwork that’s every bit as unique as your organization is.

Don’t Damage Your Vehicle

Vehicle wraps are just that, wrapped onto your vehicle, and they should last around 3-4 years, depending upon weather conditions. With quality vehicle wraps, when it’s time to change your wrap design, you will be able to easily remove the wraps without damage to your vehicle’s finish. In fact, the right wraps will actually protect the finish of your vehicle!

Road debris and other hazards can cause damage to vehicles, so having a vinyl wrap puts one more barrier between the underlying structure of your car and the outside world at large. Eventually, if the wrap becomes too damaged over time, it can be replaced without any damage to the car. This can save quite a bit of money since you won’t have to actually do any real bodywork in the process.

Design Your Custom Vehicle Wrap Today With Team Acme

Because everyone has their own unique needs for their vehicle wrap, you’ll want to spend time with a professional vehicle wrap expert. Team Acme can explain the process to you and provide you with an estimate for wrapping your vehicles.
Team Acme offers professional custom wrap design, printing, and installation for vehicles of any size and any type. Contact us with our online form to learn more about how your vehicles can start working harder for you! You can also feel free to request a quote online whenever you wish.