Vehicle wraps have emerged as an affordable and effective alternative to traditional advertising. They allow local businesses to get a leg up on their competition, increase brand awareness, and generate leads at a fraction of the cost of other advertising avenues.
But before you go ahead and contact a company about your wrap, there are a few things you should know.
While most shops that offer vehicle wraps don’t have restrictions on the design or advertising they’ll do, your state government might. For example, nudity or potentially risqué or offensive graphics as well as messaging may violate Nevada’s public lewdness laws, so be sure you check local ordinances before you choose to shock and awe.
Some eco-solvent inks are definitely better for the environment but may not last as long as traditional outdoor inks and not every shop uses them. So make sure you do your research, ask what kind of inks are used, and remember that you may need to replace your wrap sooner than what is advertised.
While you may have a design in mind, it’s important to understand that the image you have is two-dimensional and that a vehicle is three-dimensional. So what may work on paper may not work as well on a vehicle. Be willing to work with your shop’s design team to make adjustments if they think it’s necessary.
If you have specific colors that your company uses in its logo or other designs, make sure you provide your designer with the Pantone color codes so they can make sure your branding stays consistent.
You may find a design appealing that your target audience may not. The focus of your wraps is advertising, which isn’t based on whether you like it personally, but whether it’s an effective way of catching the attention of the people you want to hire you.
You have to narrow it down. Drivers only have about 3 to 6 seconds to read your signage, so you want to make sure you get the most important information on your vehicle…and not much else. Remember that people look at images first and read from left to right, so the way you display your message should take this into account. Otherwise your wrap may not be as effective as you’d like.
If you’re working with not just one, but a fleet of vehicles, it’s important to remember that consistency is key. If your fleet has a few different styles of vehicles, make sure you talk to the designer at your shop about the best way to adapt your design to each style of vehicle. You want to maintain brand consistency, even when you’re fleet isn’t.
Okay, so we snuck that last one in there, but if you’re in the Las Vegas / Henderson area and need a team that can design and install your wrap, give us a call. All of our work is done in-house, which means you can work with our designer team to ensure that your wrap is as effective as possible. Get a quote today or give us a call at (702) 866-8326 to discuss the advantages of opening a fleet account.