As billboards get bigger and brighter than ever along the Las Vegas strip and other featured streets in Vegas, competition grows stronger. But what if you could promote your business minus the costs of an expensive and short-lived billboard?
If you’ve already figured out the need for a vehicle wrap, it’s time to up the ante with your graphics. The visuals featured on your vehicle wrap should be catchy enough to grab a passerby’s attention, but subtle enough to avoid blinding them. Here are five ways to put these motives to work:
Your marketing strategies can be highly compromised if you don’t feature a creative brand logo and image. This is especially true for small businesses trying to gain recognition in their community. If you haven’t already done so, start out by creating a brand visual.
If you already have a brand identity, consult with an expert to determine whether it is weak and if it should be redone for visual purposes. The last thing you would want to do is wrap your vehicle with a poor image.
No vehicle wrap should feature an overload of information, as this will deter your target audience. Your advertising copy should be clean and concise. Be sure to have:
That’s it! Since people will generally just have a few seconds to glance at your wrap—especially if it’s a moving vehicle—you should try to limit your copy as much as possible so they can have time to read through it.
Sure, your design should be as catchy as your logo, but there’s a fine line that shouldn’t be crossed when trying to stand out. While loud backgrounds and graphics such as glowing fonts, flame images, and glittery messages seem to be obvious means to stand out, these can actually make the case for a graphical clutter you should stay away from.
If you decide to use photographs, choose them wisely. When wrapping a truck, it’s a lot easier to feature a larger picture, but when you’re using a photograph, pay attention to how crowded it is. This goes for smaller vehicles, too. Pictures can’t stand alone to speak for your brand’s identity, so be sure to include your company name/logo with it.
You should always focus on making sure you’ve included all the details you want your audience to know when they look at your wrap. Don’t forget to regularly maintain your wrap using the right cleaning tools to avoid having any rips, scratches or fading. Park your vehicle away from direct sunlight as much as possible to prevent fading, too.
At Team Acme, we’ve been wrapping all sorts of vehicles for quite some time now. Our experienced team of experts has helped companies of all sizes create captivating designs. Contact Team Acme today for more information on how we can help you design the best visual to sway Vegas residents and visitors.