Teran Marsell | Published on September 2nd, 2016
In 2016, it’s not hard to see advertising wherever you go. Businesses display their services and products on billboards, in magazines and newspapers, and on sidewalk signs. Companies even have cars driving around advertising what they can do for you! Crazy, isn’t it? But, did you know that media targeting vehicle drivers and passengers reach 95% of Americans?
When a business invests time and money into a quality vehicle wrap, they are paying for an advertisement that will market the company and its services 24 hours a day, 365 days a year, for up to 7 years. A vehicle wrap can entirely cover a vehicle, or a section. And don’t think a small business couldn’t benefit from a car wrap. In fact, vehicle advertising exposes small businesses to the same groups of people that large corporations reach with billboard advertisements. And vehicle wraps are proven to be more effective than magazine ads.
Vehicle wraps are effective, long-lasting and, most importantly, inexpensive. According to The Outdoor Advertising Association of America (OAAA), vehicle wraps offer the lowest cost-per-impression of any other forms of advertising—costing approximately 4 cents per 1,000 impressions.
If you are considering a vehicle wrap for your car(s), reach out to Team Acme today. But also read on to discover a few helpful tips that we’ve come up with for customers looking to make vehicles advertisements as successful as possible.
1. Plan Your Design
It is always a good idea to approach vehicle wrapping with a plan. Team Acme has a team of graphic designers to help you create the perfect visual statement for your vehicle; however, before you come see us, ponder these thoughts:
- What do you want the main takeaway of your advertisement to be?
- What are a few helpful images or slogans to help make the most of the ad?
- How can the graphics fit into your company’s already existing marketing material?
- What about your business will attract customers?
Ultimately, you control the style and design of the vehicle wrap Team Acme will create for you. Also, you are in charge of when the wrap is updated and/or replaced.
2. Wash Your Vehicle Before Installation
Before you bring your vehicle to Team Acme for the installation process, you need to pre-clean it. In order to fit the wrap properly to your vehicle and adjust it as needed, your car must be cleaned beforehand. When the installation is done correctly, the car wrap will be more accurate. And when the car is cleaned before the process takes place, the wrap will stay on the vehicle longer, meaning more people will see it.
3. You Want to Stand Out and Make an Impression
The point a car wrap is to make an impression on potential customers. You want them to know who you are, what you do and how you can help them. Vehicle wraps are perfect for local targeting. For example, drivers and pedestrians easily spot automobiles with car wraps—whether the car is driving or parked.
The best way to make an impression with a car wrap is to create a message that will stand out and can be remembered easily by anyone who sees it. Therefore, eliminate the clutter! Take away the fills, high amount of photos, glows and noisy backgrounds. You want something that will stand out from all of the visual clutter people see every day. Simplicity is the best direction to take when it comes to creating a car wrap for your business.
Team Acme Has You Covered!
Team Acme has been in the business of car wraps and auto glass repair since 2000. On our crew, we have experienced, talented and knowledgeable technicians and graphic designers who will make your car advertisement a success. Reach out to us today by calling 702-566-8326 or fill out our online contact form.
