As business costs rise, many companies are looking for ways to shrink their expenses while maintaining their image, generating leads and delivering value to their customers and shareholders. And while many companies understand the importance of marketing – specifically “organic” marketing, or the process of using current assets that are used for one purpose and turning them into a marketing tool. Many businesses do this through a company blog that they use to get listed on search engines like Google.
Yet marketing budgets are often one of the first things to get cut when costs get too high. And relying on a third party platform like Google for all of your leads is a risky business, since there is no guarantee that you’ll be visible and get the eyes you need. Ever heard the admonition about putting all your eggs in one basket? Yeah. Not a good idea.
But there is some good news!
Businesses that employ a fleet of vehicles are at a serious advantage when it comes to passive lead generation.
Your company vehicles already serve a purpose. Whether you send techs to a job site for repairs, deliver food or packages, transport things from your warehouses to your stores, or take people where they need to go, your vehicles are how you get from point A to point B. Now think of how many people are on the road when you do this. Think of how much traffic you sit in. The pedestrians that you drive past. Multiply that by the number of vehicles in your fleet and it quickly adds up to a lot of eyes you’re missing out on – 30,000 to 70,000 according to the Outdoor Advertising Association of America.
You can choose to be just another anonymous vehicle on the road or you can make a decision that will turn heads, raise brand awareness, increase leads and grow your business.
A vehicle wrap is, in its most very basic form, a type of sticker you can use on your car. Instead of a single bumper sticker that only the guy behind you can read, a vehicle wrap can cover part or all of your vehicle and be visible to everyone who passes by.
The key to success is in the graphics. Whether you choose to feature a simple logo or go “billboard” style and wrap the entire vehicle, graphics and decals can be designed to catch people’s attention and give them the basic information they need to know about you – who you are and what you do. You can even include contact information such as a phone number, website and/or email address. This is especially useful tip for local businesses that rely on the communities they serve for business.
For a truly branded fleet, it’s important that each of your vehicles features the same design. Consistency increases awareness of your brand because people will keep seeing the same image and recognition because that image will eventually become familiar to them. Of course, if you don’t have a fleet of one kind of vehicle, this design will need to be tailored to each of the vehicles you do use.
Each wrap installation requires an up-front, nonrefundable investment. This can be an issue for some businesses, but it’s up to you to weigh the cost against its value. And you certainly don’t have to do them all at once. You can wrap a single vehicle and see what kind of difference it’s making for you, then decide whether it’s wise to move forward with the rest.
You can find us in Henderson right of the 215 Freeway. We have an expert design and install staff that can quickly help you turn your fleet from a means of transportation into a mobile advertisement. We do all of our printing in-house to ensure that every job we do is of the highest quality.
If you’d like to learn more about our process, give us a call at (702) 566-8326 and we’ll be happy to answer any questions may have. If you’re interested in setting up a fleet account, which also includes glass repair and tinting service with the fastest turn around time in the area, just ask to speak to Doyle. We’ll get your vehicles in and out quickly so you’re back on the road and making money fast!