No, we’re not talking about reusing your old parking tickets to park anywhere you want. We’re actually talking about an almost effortless marketing strategy where you park a branded vehicle in a strategic or high traffic location.
Parking + Marketing = Parketing
We’ve already talked about the benefits of using vehicle wraps as a rolling billboard, but they can work 24/7/365 if you know what you’re doing. The key to success is finding where you target market travels and parking in an easy-to-see location so they can get a good eyeful.
Let’s see how parketing can work for you!
1. Take Advantage of Missed Opportunities
Are you missing opportunities because you park in a dark and dingy garage or a remote lot? Probably. Even if you only generate a handful of leads parking somewhere else, they’re still leads and customers that you wouldn’t have gotten otherwise. And you don’t even have to pay anyone to do anything. The cost of a vehicle wrap breaks down to less than what you’d spend on a part-time employee receiving minimum wage. Righteous!
2. There Are No Third Party Media Costs
It’s called owned media. And that’s exactly what your vehicle is if you wrap it with a bold, branded design. While it’s not technically free since you have to pay production costs, it is essentially free to deliver your message using it. Other examples of owned media include your website, blog, email address, social media sites, windows and sidewalks. These are all assets you can put to work for you with little effort.
3. Sidestep Signage Restrictions
A lot of building owners and landlords have restrictions about the kind of signage you can and can’t use. But vehicle wraps essentially allow you place a billboard anywhere you want without violating any of these regulations. This is especially helpful when your complex doesn’t have a monument sign to advertise your brand and whereabouts to passerby. Strategically parking by an entrance or in a spot that easy to see from the street and won’t be blocked by other vehicles is a great way to boost impressions of your brand. Then, the next time someone needs what you offer, they’ll be more likely to think of you and will know exactly where to find you!
Pro Tip: If you’re friendly with other businesses in the neighborhood that have an awesome location you think you can take advantage of, such as a busy lunch place or a corner gas station, talk to the person in charge and see if you can work out a deal that is advantageous to you both. We call that smarketing (smart + marketing)!
Our blog is chock full of useful info on vehicle wraps, signs, design and branding. Browse through to learn more or simply give us a call at (702) 566-8326 and let us answer your questions! If you already know what you want, get a quote today!