If you’re not in the business, knowing what an effective vehicle wrap looks like isn’t always obvious. Many wrap companies only specialize in printing and installing the wrap, which means that your design may not be successful from an advertising standpoint. However, Team Acme is different. We have a design team on site that understands the fundamentals of advertising so that your wrap has a bigger impact and you get a bigger return on your investment. Before you speak to us or any other company about wrapping your vehicle, it’s important that you’re familiar with these rules.
1. Have a Strong Brand
The focus of a wrap advertisement should always be your brand. The only time this isn’t true is if you’re a nationally recognized company. Small and local businesses need to make an impact in their community because that is where all of their work will be done. If your brand lacks consistency and a strong image, you may want to work on that before getting your wrap designed.
2. Photos are a No-No
If you have a strong brand, you won’t need a picture of a vacuum or duster to tell people that you’re a cleaning company. I still don’t know who you are. What kind of cleaning do you do? Are you residential or commercial? Are you a company that I can use? Even if you’ve seen national companies doing this, you need to realize that they have luxuries smaller businesses can’t afford. It doesn’t have to be about their brand because people already know that through their other advertising.
3. Convey Only the Bare Necessities
Remember what Baloo sang, “It’s the bare necessities?” While he was talking about life, it’s also true for your vehicle wraps. You don’t need a bullet list of all the services you offer. The most that should go on your vehicle is your logo/brand name, maybe your tagline, your web address and your phone number. Too much text makes it less likely that someone will remember anything about you. The goal is to quickly grab someone’s attention, convey your brand and the most important information they’ll need to research you.
Also make sure that the text is large enough to see at a distance. Too much text means you’ll have to go small to fit it all. People need to see it at high speeds from their car. Don’t distract them with small text that forces them to read. They should be able to glance and get a clear picture of who you are and what you do.
4. Your Goal Isn’t Conformity
Unless you sell moon rocks or something equally as rare, chances are you have at least one competitor in your area. You shouldn’t be trying to mimic their brand or style. You want to be different. You want to stand out. And you want to do that for the right reasons. Avoid cliché designs and go for something that represents your brand. (It will always come back to your brand!)
5. Don’t Be Cute or Clever
Simple and obvious is a good thing. If people need to figure out what you’re trying to say, that’s an opportunity you’ve wasted. You have a seriously limited amount of time to make an impression and get your message through. It’s no time for games. Think of the ONE thing you want the person who sees your wrap to remember. What is the essence of your business? An effective wrap will communicate this. They can find out the rest when they call or visit your website.
Team Acme Wrap Design & Installation
While we’ll do your wrap any way you want, our design team is here to help you avoid these pitfalls and make sure you’re understood and remembered. We’re always happy to give suggestions during the process and explain why something will or will not work. Get a quote today or give us a call at (702) 566-8326 to learn more about our process.