Teran Marsell | Published on April 28th, 2015
It’s dismayingly easy to delay a decision or to avoid taking action — even when it’s necessary.
Unless your vehicle is temporary or will be replaced soon, there really is no good reason to not use it to advertise your business. Unless you have absolutely ZERO marketing budget, of course.
But if you do have a marketing budget, separate the wheat from the chaff. Figure out what’s working for you and what isn’t. Reallocate resources from the things that aren’t working into a vehicle wrap. You’ll be surprised by what even one wrap can do for you.
According to the Outdoor Advertising Association of America, a vehicle graphic costs a mere 77¢ per 1,000 impressions. Which is drastically less than print, TV and radio ads.
So what’s your excuse?
Vehicle Graphics Cost Too Much!
Vehicle graphics are an investment with a lower cost and higher return on investment that most advertising strategies.
You don’t need a full vehicle wrap to be effective. Decals, window advertisements and partial graphics work just as well and cost much less.
Also consider your break even point. How many new sales would the wrap have to generate for it to be profitable to you? We’ve already written an article on how to calculate your break even point. Check it out and see if the numbers are realistic for your business.
I Only Have One Vehicle
That has no bearing on how effective your wrap will be. Even using your personal vehicle will be effective. A single wrap advertisement gets between 30,000 and 70,000 impressions (views) daily, according to the OAAA. This number can be higher in densely populated areas. Quality’s better than quantity.
My Vehicle is Too…
Insert old, new, small, large… It doesn’t matter. Unless you’re selling it in the next year, it’s not too anything for a wrap. Whether you use a car, truck, boat, motorcycle or airplane, this kind of advertising works.
Vinyl film will even protect a new car’s factory paint job and make an older car look new.
Nevada’s Climate Will Ruin It
Yeah, it may wear down a bit faster than it would in other areas, but it won’t be that much of a difference if you have the wrap printed and installed by a professional who knows the weather and its affect on vinyl film.
There are hundreds of different kinds of vinyl, and a professional shop will take the climate into account when choosing the materials they’ll use to wrap your vehicle. They’ll also answer any questions you have about durability and lifespan before you enter into an agreement.
So unless your business is failing, you don’t own a single vehicle or have absolutely zero marketing budget, there is a way vehicle wraps can work for you.
Have another excuse? We’d love the chance to convince you otherwise. Contact us today and let us know what barriers you’re facing and how we can help!
