Misinformation is one of the internet’s biggest problems. One person has a problem that they don’t fully understand and somehow it becomes a myth that gets passed around like a warning. And while Team Acme certainly aren’t Mythbusters, we do know a few about vehicle wraps that we’d like to debunk for you!
1. A Vehicle Wrap Will Damage Your Paint
Anyone who tells you this actually has it totally backward. A vehicle wrap actually protects your paint. The only time that this may not be true is if your paint hasn’t been fully cured or if it’s in poor condition. But for a fully cured coat that’s in good condition, a wrap will actually block UV rays that harm you and your vehicle as well as prevent scratches, abrasion and etching caused by dirt, particles, resin, and other environmental elements (not to mention the run away carts that attack your car in parking lots!).
2. A Vehicle Wrap is Difficult to Remove
Wrong. Vehicle wraps are actually designed to be removable. The companies that make vinyl for this purpose understand that their customers are eventually going to want to remove the product, which is why they invest millions of dollars to research and test their products.
A little heat is all that’s needed to peel the vinyl cleanly away from your vehicle. The only time you’ll see damage is if the wrap was installed over an imperfection in the factory coat or if the vinyl has been on the car for years longer than the suggested life of the wrap and is cracked. They do need to be replaced every few years to keep from getting baked on.
And yeah, some brands are better than others when it comes to removal, but that is directly related to the quality of the product. For example, we’ve had removal problems where all the vinyl would come of the vehicle, but none of the glue, which definitely sucks.
At Team Acme we prefer Avery Dennison and 3M vinyl products for our wraps, but the technology is always improving and changing so we test new products to find the latest and greatest and make sure this is never a problem.
3. Window Graphics are Unsafe
It may seem funny to people who do this for a living, but a lot of people don’t realize that you can actually see through the graphics placed on side and rear windows. It’s a special kind of vinyl that’s perforated with very small holes so the graphic looks solid on the outside while allowing the driver to see out of their vehicle clearly from the inside. Generally, the more vertical the window sits on the vehicle, the better visibility you’ll have.
4. Vehicle Wraps are Expensive / Not Worth the Investment
This one is usually passed around by businesses looking for new ways to advertise themselves. And it can definitely be a little subjective. It really depends on your type of business and how much usage the vehicle gets. It comes down to the number of impressions you get and their acquisition cost. Vehicle wraps always beat traditional media on a cost per impression basis, but only you can decide what’s right for your business. Vehicle wraps are great for branding and lead generation, but only you can determine how much those things are worth to your business.
5. You Can’t Wrap a Leased Vehicle
This is actually a pretty common thing. A lot of companies lease their business or fleet vehicles. We actually work with businesses who get their lease and bring it straight to use for a wrap. The most important thing you need to remember is to read your lease agreement. Always read it. This is the be-all-end-all of what you can and can’t do with your lease.
Team Acme knows vehicle wraps. Contact us today if you have questions about getting your vehicle wrapped.