You’d think the sheer number of people that have plumbing—and therefore issues with their plumbing—would mean a booming business. Yet a lot of plumbers in the Vegas area struggle to get their share. So what can you do to make sure your company stays competitive?
Lower Cost Over Time
If you’re looking to do a little marketing but can’t commit to the large monthly budget an agency would want from you, you should consider wrapping your trucks. The graphics will catch people’s attention and, with a little forethought, give them the information they need to know about you at a glance.
And while there may be what some in the industry call sticker shock—a higher initial price tag—truck wraps are actually one of the most cost effective (and all-around effective) forms of advertising.
Cost Per Thousand Impressions
In advertising, impressions are the number of times an ad is seen and are measured by the cost per thousand (CPM). Radio ads have a CPM (or cost per thousand impressions) of $5–$12. Television ads have one of the largest CPMs at $18–$24. You may think billboards would be better, and you’d be right. They have a CPM of $3–$5.
Yet you wouldn’t be totally right. Vehicle wraps have the lowest CPM of nearly all advertising media: just 50¢–75¢!
What to Include on Your Wrap
Aside from stunning graphics, you’re going to want to include the most pertinent information about your business. But you have to remember that most people are going to be seeing your ad at 55 mph, so you don’t want to clutter the design with too much text. Cover the basics and not much else.
You’ll definitely want to include your company name, logo and phone number. Yet you’re going to want to differentiate yourself from the competition. So you should also consider including your license number, or just the fact that you’re licensed and insured. Any certifications you may have—such as backflow tester certification—would also be appropriate. State whether you’re commercial, residential or both. If you work with contractors on construction and remodeling projects and want to attract this business, you may want to include this. If you offer emergency service, that would also be a smart thing to include.
Don’t just copy what you see others doing. Decide what kind of leads you want to get (or the ones that are most profitable to your business) and what makes sense for your business.
Full, Partial or Decals?
Once you know the type of information you want to include, you’ll have to decide whether you want to do a full body wrap (this covers all areas of the vehicle body and sometimes the back and side windows), a partial wrap (covers just the back and/or sides of the vehicle), or decals (alphanumeric lettering that’s applied individually).
Full wraps cost a bit more, but offer protection from damage caused by the sun and debris. Perforated window vinyl offers privacy in the back of the vehicle so no one outside it can see what expensive tools you have inside.
Partial wraps give you a cohesive look and room for graphics but cost a bit less.
Vinyl lettering allows you to state your message with no graphics. This is the most cost effective option, but may not help you stand out from other lettered trucks.
If you’re not sure where to start, the design and install team at Team Acme are here to help. We can help you decide what makes the most sense for your business and ensure that whatever you choose is as eye-catching, professional and effective.