Every business has watched it happen. People just walk past your store and all the advertisements and signs you thought would catch their attention. They’re so focused on whatever they’re doing on their phone and oblivious to the world around them that they don’t even glance your way.
But did you know there’s a way to break their concentration and redirect their interest back to you? By taking consumer behavior patters into consideration, you can disrupt their concentration and redirect their interest back to the products or services you’re promoting. That’s how effective merchandising works.
If you took the phones away, what would all those potential customers be looking at?
That’s right! The floor.
So what if you could put something in their path that they wouldn’t expect to be there? That would force them to come back into the world even for just a few seconds?
Floor wraps are the perfect solution for this.
Whether you write a message, create a path using foot prints, change the color or pattern of the flooring, or completely distort reality with a 3D image (like we decided to do here at Team Acme), they’ll see something in their peripheral vision that they don’t expect to be there, which forces them to look up and see what it is so they can avoid it. This is how you capture their attention.
But how do you keep it?
Make the shopping experience enjoyable for them! It’s that easy. Walt Disney once said that people spend money when and where they feel good. Research shows that this is true. A customer who’s enjoying their shopping experience is more likely to spend time browsing your store and make a discretionary purchase.
Promotionally thematic or branded décor, murals, wall graphics, and yes, even more floor graphics, can help create a more memorable and pleasurable experience. Think of Bath and Body Works or Yankee Candle, who decorate in accordance with the seasons and certain holidays, or the Disney Store in New York City, which literally creates a pathway through their store using their flooring.
Effective merchandising is all about creating a visual path to your products. Whether you take it as literally as the Disney Store is entirely up to you.
What Else You Can Do
Make your displays visually appealing. Showcase your products. Use lighting and unique placement to make your products stand out. This is what helps draw customers into your store and energizes their shopping experience. Make it interesting enough to compete with whatever’s going on in people’s hands.
Make sure your store is easy to navigate. Costco are masters at getting their customers to walk almost every inch of their store and getting them to make purchases they may not have planned on making by strategically placing their inventory. Creative design in the form of wall or floor signs and graphics can really make a difference. Think sneaker prints in a shoe store or paint splatters in a paint store as an example.
Some Pep Boys show you the stopping power of new brakes by measuring out the distance it will take you to stop using a floor graphic.
Start Stealing Attention Today!
If you’re in the Las Vegas area, give Team Acme a call and ask us about our design and wrap services. Our visually stunning graphics and expert install will give you a way to get your customers’ attention back that lasts for years. We can help you design floor and wall graphics, murals, and can give you more ideas on how you can turn the shopping experience at your store into a memorable one.