Teran Marsell | Published on September 21st, 2014
No matter where your business is located…on a busy street or off the beaten path, the signage that promotes it is critical because that’s what helps draw customers in. Well designed signage is one of the most important advertising elements that you can use to maximize your visibility, your brand and foot traffic.
Here are a few of the many reasons why having well designed signage will benefit your growing business:
1. Leaves a Strong First Impression
The primary function of a well designed sign is to leave a strong first impression with all potential customers. You can use color, graphics, pictures, words or a combination of all of these to help find the perfect look for your sign. A sign can also fit into an advertising scheme and use your “brand” to sell your product!
2. Communicates a Professional Image
Your signs also communicate a lot about your identity as a business. You want to convey a professional, customer focused image so that new customers feel welcome approaching you about your products.
3. Gives Potential Customers an Easy Way to Remember You
In addition to leaving a strong first impression, you also want your sign to leave a lasting impression about your products, your company and your brand. An eye catching large sign can do just that – people will remember something bold, sharp and unique.
Turn Anything into an Eye-catching Sign
One extremely popular option for signage is a moveable, sidewalk sign that can be put inside or outside of your business and moved around based on where your potential customers might be at any given time. These signs can convey information about a specific product, special promotion, hours of operation or a fun poem or saying to grab your people’s attention and get them to walk inside.
You might be surprised by how many non-traditional things in and around your business can also be turned into a cool looking, eye catching sign. Interior walls, floors, windows, and even furniture can be easily and quickly transformed into a perfect sign to promote your business. Imagine using the large back wall in your business or store as a larger than life sign with art, or graphic design to communicate about your business. Wall wraps can be custom designed just for your business and are a great way to use a sign on the inside of your business.
Signs are an effective and low cost way to grab attention and convey a wide variety of information about your business and your product. You can use this advertising method to help your business grow quickly and easily. Team Acme has an onsite design team with creative and novel design ideas for adding signs to your space. You can bring your ideas to us or we can come to your space and help you brainstorm about what might work best for you. The sky’s the limit when it comes to sign design. If you know what you want, we can give you a quote. If you’re not sure, contact us and let’s come up with something great together!
