Vehicle Branding: Make a Big Impact With a Small Budget

If you need to pack a big punch on a tight marketing budget, look no further than a partial vehicle wrap!

While a full vehicle wrap will ultimately have the most impact, a partial wrap will leave a little extra in your wallet and still have a noticeable effect on your leads.

Focus on Key Areas of Your Vehicle

By focusing on key areas of your vehicle — namely the sides and rear — will give you instant visual impact and place your message where it will do the most good.

Eliminate the Less Important Areas

When you eliminate less important areas of the vehicle (think roof, windows, bumpers) it decreases the overall cost of the wrap since less graphics need to be printed and installed.

Some Areas Cost More

Areas with tight complex curves and deep draws also take more time to wrap than flat areas like the sides and rear of a vehicle, which means they’re more expensive to do.

When you avoid wrapping these areas, you can focus on optimizing the effect of the areas that you do wrap.

Conveying Your Message With Less Space

There’s less room to create a dynamic impression because you’re not wrapping the entire vehicle, so you need to really make sure the graphics you do install have the maximum impact.

Design Becomes Even More Important

This means the design needs to be organized and legible. Font choice will be critical. So will the use of effects like drop shadows and outlines, which create contrast and make the lettering easy to read. Bold colors, a unique background or an unexpected design can increase visibility and make your partial wrap almost as effect as a full wrap.

Tricks by Professional Designers

You can also use the original color of the vehicle as the base color of your graphic, which will create the illusion that you’ve wrapped the entire vehicle even when you haven’t. It gives you a really big impact without hitting your budget real hard.

Even Less Expensive

Even just a splash of color or text is more effective than doing nothing. So if a partial wrap is even outside your budget, you can use plain lettering and decals on the vehicle instead. These act more like stickers than a vehicle wrap, but still offer plenty of opportunity to brand your vehicle and display important contact information like your phone number or website.

You Only Have a Few Seconds

People are generally going to see your vehicle in motion, which means you only have a few seconds to convey your message.

If you want to make the most of that crucial moment, contact Team Acme about getting a partial wrap designed and installed on your vehicle.

We can achieve most of the look you want without covering the entire vehicle with a wrap, which will improve your branding without hurting your wallet.