We’ve all heard it before: a little goes a long way. This is especially useful when deciding on the amount of graphics you want exposed on your vehicle. When someone takes a look at an overly cluttered advertisement, they’re more likely to lose interest and turn away. After all, no one enjoys feeling bombarded by a bulk of information.
When determining how to tactfully advertise your business in the most effective manner, you want to consider being in the prospective consumer’s shoes. Would you feel overwhelmed by the amount of content coming your way all at once? The following will help you determine what to cut back on when it comes to the graphics displayed on your vehicle.
Every proud company likes to show the quality of their work, but this can sometimes turn into a negative quality in itself—especially when consistency is compromised. Sticking to one design for all company vehicles can better ignite the memories of passersby.
Generally, when a vehicle on the road boasts graphics, the image used (often the logo design) is the first aspect to catch one’s attention. Eventually, that design becomes what the viewer remembers when thinking about a particular business.
If you end up with too many designs, it can be confusing to your target audience. Ultimately, people will have trouble identifying your business when they first see a cluttered design. Choose one simple design and go with that. That way, your customers won’t forget you.
Evade the unwelcomed element of exaggeration. Your message should always be clear and straight-to-the-point. If you include everything your business makes or all the services you have to offer on one vehicle, you’ll end up having scattered, unreadable content.
Since people don’t have much time to read what’s on a moving vehicle, you shouldn’t have lists or several text lines on your vehicle wrap; it should be laid out more like a billboard ad. Focus on portraying your brand’s message, company phone number and website along with an appealing image.
If you prefer to add more text, include a small tagline. Your brand should be the main message in the vehicle wrap, so make sure your copy and graphics speak to your branding as a whole.
Several factors go into designing the graphics that are going to land on your vehicle’s exterior. Remember, you want this wrap to efficiently express your business’s voice. That’s why it’s imperative to work with professionals who understand the rules of the game. Keep the following in mind:
You can get all of this and more when you choose to work with Team Acme. Our group of experts will provide you with the right resources to properly display your brand message without you having to worry about your target audience missing it. Call us today to get started!