Signage Design Guidelines: Get It Right the First Time

When it comes to developing your own professional sign designs, you don’t necessarily have to call in the advertising team for every last image. It’s possible to create your own sharp designs without spending a small fortune on professional fees and services.

Many businesses throughout the area create their own smart looks and messages to help boost their advertising. If you’re going to invest in yard signs for a sale or want to have vehicles wrapped with your custom messages, then you may want to take these guidelines to heart.

Keep It Sweet and Simple

Remember the acronym KISS when working on your sign template. While you have a certain message you’re trying to share, you don’t want to clutter up the background or be forced to shrink down the font on your message. Try to share the thought in as few words as possible. This allows people who are driving past to read the sign rapidly and still understand what you’re saying.

One general rule of thumb is to create your design and then really start examining the decorative touch used. You’ll generally find that there are at least a few features or background options that can be eliminated without reducing your message. Make these changes to create an effective sign that’s eye-catching without being overwhelming.

Clear Lines are Everything

The message needs to be perfectly legible, and that requires working with an experienced printer. Companies like Team Acme know how to enlarge an image without losing the clarity on the message. You’ll also want to have it proofed by several different people to ensure that the message is worded clearly to avoid confusion.

Use Multiple Frames

Clever designers know that they don’t have to share the entire message with one image. You may find that using multiple frames makes it more interesting while helping you share a larger message. In the case of vehicle graphics, you may choose to put the contact information on the rear door of the vehicle while allowing the more visible sides to be dominated by your logo or other information. If you’re having windows tinted at your corporate office, you can go with different messages on each screen for the visual appeal and improved advertising possibilities.

Pay Attention to Colors

If people have to work too hard to read a message, they just lose interest. This is one of the reasons why it’s smart to limit your wording on car wraps, yard signs, and other graphics.

When choosing the colors, go for sharp contrasts that stand out. The benefit is that they’re easier to read in almost any kind of light, and people are more likely to take in the entire message.

Team Acme’s Promise

Team Acme is proud to offer quality vehicle graphics that are made to your specifications and designed to last. We handle all of our printing services in-house, and we take pride in our high-quality work.

Our experienced designers will assist you with the layout and minor design changes. We’ll work hard to help you bring your message to life in an attractive and effective manner. Contact us today or stop in at our studio to discuss your needs and see what we can do for you.