Teran Marsell | Published on December 23rd, 2014
Did you know that your empty space or vacant storefront could actually benefit your business? Rather than waiting to put up signs and attract people when you’re actually open, you can use barricade walls and construction barriers to advertise your business and generate some buzz about what you’re doing before you’re even open. Put the “grand” in Grand Opening with a store-full of interested customers.
Repeated Exposure
Sometimes preparing for your grand opening takes time. In a shopping mall, the average barricade is up for 12 weeks. Construction barriers may be up even longer. Storefront graphics like barricade walls give you consistent, repeated exposure over an extended period of time. So don’t leave them blank! Use them to introduce people to your brand and give your marketing strategy a boost.
Early Awareness and Promotion
No one gets excited over an empty storefront, but a custom barricade graphic can get people talking and build excitement for opening day. Use them to promote the store, specific products or services, your grand opening, construction company or the details of the actual project. Give people something they can actually get excited about.
Build Anticipation and Set Expectations
Depending how you use them, barricade graphics can promote or create a business image while improving the overall perception of your new location by making its set-up or construction visually appealing.
Target the Right Audience
It’s rare to find a media opportunity that doesn’t require payments to a third party, but barricade graphics are a good one. Like vehicle wraps, they have an extremely small CPM (cost per thousand impressions) and provide you with plenty of real estate that you can use any way you want. Because people are already in that location or pass by it regularly, they’ll become familiar with who you are and what you’re doing. It’s a great way to generate future customers or tenants.
A Truly “Grand” Opening
The University of San Diego did a major study on the effects of this kind of signage on the financial performance of retail sales. They concluded that “on-premise signage has a statistically significant and financially substantive impact on the revenues of a site,” which means that investing in a customer graphic for your barricade graphic or construction barrier is actually financially advantageous to your business and profits.
Demonstrate Goodwill
Barricades improve safety during construction and set up, but making them visually appealing is a gesture of goodwill toward neighboring businesses and the general public because you’re making an effort to improve the space and showing that you care about the community you’re joining.
Team Acme for Your Next Project
Team Acme is one-stop-shop for all kinds of graphics, including barricade walls and construction barriers. Our in-house design team is available to help you create an effective and visually stunning wrap that our install team can put in place for you. Contact us today to learn more about our design, printing and install processes. If you already know what you want, go ahead and get a free quote right now.
