Graphic Design Can Make or Break Your Food Truck

The food truck business has become extremely competitive over the past few years.  It used to be that there were only a few food trucks in Nevada and therefore it did not take much more than awesome food to be successful. Today, the tide has turned and it takes significant marketing and work to make a successful run in the mobile food industry.  We’ve listed a few tips when trying to take your food truck business to the next level.

Your Truck is a Rolling Billboard

When you are roaming the streets of Nevada, going from one street festival to the next, you should be extremely aware that you are passing hundreds of cars and pedestrians.  Because of this it is vitally important that you think long and hard about a vehicle wrap for your food truck.  When choosing a vehicle wrap as well as trying to build your business, you should ensure that you are accomplishing the following basic marketing principles.

• Visibility – You want your food truck to be visible to passing pedestrians and motorists.  If you have a simple sign on the side of your food truck with no bright colors, chances are no one’s going to remember your truck, or even realize that you’re actually serving food.  It is likely worth the money to hire a graphic designer to design a wrap that will stand out among all of your competitors.  Many times patrons will not even remember the name of your food truck, but they will remember the design.

• Cleanliness – When you show up for an event, it is imperative that your food truck is clean both inside and out.  This can be difficult for busy owners, but you want your customers to associate your food truck with cleanliness.  Even though there are loads of food regulations for the food truck industry, it is important that your customers feel as if they are eating somewhere that is as clean, if not cleaner than a restaurant. Graphic design is all about evoking feelings and emotions in your customers, and there’s nothing like a crisp design to make them feel good about patronizing your truck.
• Multiple Payment Options – When you are providing food to patrons around Nevada, you should be aware that most of these customers do not carry cash.  For this reason it is important that you offer a variety of payment options to ensure that you do not lose out on business.  With providers like Square, you can be up and running with credit card processing on your Android phone or iPhone in literally minutes.  Watch your sales skyrocket after you begin to advertise the fact that you accept credit cards with your wrap.

Contact Team Acme to Design a Killer Vehicle Wrap for your Food Truck

At Team Acme, we have our own team of graphic designers ready and waiting to design a killer vehicle wrap for your food truck.  We have done work on some of Nevada’s most recognizable food trucks and would love to help you compete.

Contact us today at (702) 566-8326 with any questions you have or get a quote online. We look forward to working together to design a food truck vehicle wrap that will turn heads and wow food truck lovers all over Nevada!