Graphic Design Can Make or Break Your Food Truck

Are you a food truck owner? Then read how for food truck vehicle wrap, graphic design can make or break your food truck. Design elements can leave a positive impact on interested customers.

The food truck business has become extremely competitive over the past few years. It used to be that there were only a few food trucks in Nevada and therefore it did not take much more than awesome food to be successful. Standing out from the crowd was easy.

Today, the tide has turned and it takes significant marketing and work to make a successful run in the mobile food industry. We’ve listed a few tips when trying to take your food truck business to the next level.

Your Truck Is A High-Quality Rolling Billboard

When you are roaming the streets of Nevada, going from one street festival to the next, you should be extremely aware that you are passing hundreds of cars and pedestrians. Because of this, it is vitally important that you think long and hard about a vehicle wrap for your food truck. When choosing a vehicle wrap as well as trying to build your business, you should ensure that you are accomplishing the following basic marketing principles.

Visibility – You want your food truck to be visible to passing pedestrians and motorists. If you have a simple sign on the side of your food truck with no bright colors, chances are no one’s going to remember your truck, or even realize that you’re actually serving food.

It is likely worth the money to hire a graphic designer to design a wrap that will stand out among all of your competitors. Many times patrons will not even remember the name of your food truck, but they will remember the design.

Cleanliness – When you show up for an event, it is imperative that your food truck is clean both inside and out. This can be difficult for busy owners, but you want your customers to associate your food truck with cleanliness.

Even though there are loads of food regulations for the food truck industry, it is important that your customers feel as if they are eating somewhere that is as clean, if not cleaner than a restaurant. Graphic design is all about evoking feelings and emotions in your customers, and there’s nothing like a crisp design to make them feel good about patronizing your truck.

Multiple Payment Options – When you are providing food to patrons around Nevada, you should be aware that most of these customers do not carry cash. For this reason, it is important that you offer a variety of payment options to ensure that you do not lose out on business.

With providers like Square, you can be up and running with credit card processing on your Android phone or iPhone in literally minutes. Watch your sales skyrocket after you begin to advertise the fact that you accept credit cards with your wrap.

Is Your Vehicle Wrap Design Attractive?

The colors on your food truck and your logo stand as an image of your branding. So pay close attention to everything from the graphics and fonts you use to the text you’re displaying, in order to have an efficient “mobile billboard.” After all, it’s what people are going to see before actually taking a bite from your menu.

Generally, you want to choose popping colors, without blinding a passerby. When it comes to selecting how much text you want to display and the type of content itself, it’s crucial to keep things simple and sweet, avoiding overly cluttering your vehicle.

People generally take a quick first glance, so if they see too much text or an unattractive design, they’re more likely to make a run for it. Having a customized design is also critical. No copycatting by any means!

Is Your Vehicle Wrap Legal?

Every state has specific laws and regulations governing which images you can use when advertising your business. These laws apply to what graphics you’re legally allowed to display on your truck.

It’s, therefore, crucial to making sure that the company you select for wrapping your truck is fully aware of those laws. You can even research the laws governing vehicle wraps in your area to ascertain you don’t get in trouble with the law and painfully lose business.

Is Your Vehicle Wrap Durable?

A significant factor to consider that often goes overlooked is the quality of your vehicle wrap. A cheap vehicle wrap installation could turn into a costly investment since it’ll lead to having to pay for a repair or for a new one. Using top-quality materials that won’t crack, peel or rip is imperative.

It’s all about the finish. An unprofessionally done food truck vehicle wrap can lead to having a distasteful installation with bubbles and wrinkles. Once it’s installed correctly from the beginning, the wrap will last much longer. This will ultimately save you money and enhance your customer count.

Food Truck Graphic Design Needs

Food trucks in Nevada have seen a burgeoning business as of late. They often do fairly good business in the greater Las Vegas area.

Without any advertising, however, it might be hard for people to even see them when they’re parked in a specific place. That’s where food truck graphic design comes into play. One of the biggest areas for vinyl vehicle wrap growth has been in this space, which is the reason we’ve elected to devote so much time to it.

By arranging a particular type of vehicle wrap around your business vehicle, you’ll help people to see where it is from quite a distance away. Those who participate in Food Truck Friday Las Vegas will enjoy a lot of publicity. They might even be able to get customers who wouldn’t have otherwise eaten from any food vending vehicle.

Creative designers might want to include prices or more information about the food that they serve right on the wrap. This gives potential clients an opportunity to attract business using different techniques. They might not otherwise even have had the opportunity to try.

Many of these techniques will also start to find their way into other business spaces as well. It’s so important for those interested in vinyl vehicle wraps to look at the industry as a whole. There are so many great ideas out there to try.

Case Study: Food Truck Fridays In Reno

Food trucks are fast becoming one of the most popular spots to grab a quick bite to eat in Nevada. With the eclectic culture of our state, there are a wide variety of trucks that will trick you into thinking that you are eating at a gourmet restaurant as opposed to an actual food truck. Many of these food trucks source local ingredients for almost all of their menu items and focus on organic recipes that are both healthy and extremely delicious.

Over the last few years with the rise in popularity of food trucks in Nevada, Reno has hosted an event that they’ve coined “Food Truck Fridays.” This wonderful event takes place in downtown Reno and offers a chance for locals and visitors alike to gather together with great food, music, and even beer all brought to you by Nevada’s best food trucks. There are a variety of food trucks in the Reno area that always bring out huge crowds at these events.

GourMelt – GourMelt takes the traditional grilled cheese to a whole new level! Voted Reno’s best food truck in 2011, 2012, and 2013, GourMelt knows how to grill up your childhood favorite! With a wide variety of different options, you are sure to find a grilled cheese that strikes your fancy!

Mellow Yellow – Not to be confused with the soft drink from the South or the Donovan song, Mellow Yellow is a food truck that specializes in Texas cuisine. No longer do you have to travel the 2000 miles south to enjoy authentic Texas culinary goodness.

Carolina Kitchen – Carolina Kitchen offers southern barbeque at its best. Couple a fresh barbeque sandwich with homemade mac n cheese, fries, and tater tots to enjoy a true southern meal in the heart of Reno!

Lazy Sundae – Not only can you get gourmet food at Food Truck Fridays, but you can also get delicious ice cream from Lazy Sundae. Lazy Sundae also offers Mexican corn as well to complement your culinary palate.

As you can see, Food Truck Friday in Reno is an event where everyone can come to enjoy great food from the best food trucks. Because of the sheer number of food trucks, it is important to make sure that your food truck stands out among the rest. One of the most effective ways to do this is by wrapping your vehicle with an eye-catching and hunger-inducing design.

Design A Killer High-Resolution Vehicle Wrap Today With Team Acme

At Team Acme, we have our own team of graphic designers ready and waiting to design a killer vehicle wrap for your food truck. We have done work on some of Nevada’s most recognizable food trucks and would love to help you compete.
Team Acme offers professional custom wrap design, printing, and installation for vehicles of any size and any type. Contact us online or request a quote to learn more about food truck wraps.