As Mark Twain famously said, “Clothes make the man. Naked people have little or no affect on society.” That has not been any more true than in advertising. Everyone has at least a few pieces of promotional apparel, either on their backs or in their closets. They are arguably the most effective way to advertise a business.
In terms of promoting brand awareness, you can’t get much more direct than to have it worn on someone’s chest, back, or other body part or accessory. On the grounds that everyone participates in base human interaction, promotional apparel can spread to the farthest corners of society, where other forms of advertising could never properly reach.
Why? It’s the only form of advertising that’s completely portable. People who don’t drive may never witness billboards. People who don’t watch much TV, go on the Internet or listen to the radio will miss ads. Barricade wall wraps don’t work unless you go around where the business is actually located. If it’s being worn, however, it has the potential to be noticed anywhere.
And not only can it spread like wildfire, it is incredibly inexpensive to produce. Offices and stores take massive amounts of capital to build and maintain, employees have to be hired to do the day-to-day work, etc. However, even tiny college organizations usually print out some t-shirts to promote themselves. Printed apparel lets you save your revenue while still marketing your business or organization effectively.
Promotional apparel is also the ultimate way to make a great first impression. As anyone who has ever been in a job interview can attest to, first impressions mean everything, especially where attire is concerned. Therefore, it stands to reason that if a potential customer spots someone wearing clothing that promotes your business in a way that really wows them, they’ll be much more likely to patronize your business. Moreover, since it’s part of someone’s clothing, it creates a personal connection between customer and product.
Here at Team Acme, we can guarantee your business will get an excellent design with our talented staff of artists and designers. We’ll make sure your business is properly promoted to the extent that it becomes a fashion statement. Get a quote or call us at (702) 566-8326 and we’ll ensure that your business is proudly emblazoned on the heads and chests of all America!