What Makes a Logo Successful?

Do you want to add to your company’s success and position your business for more leads? One of the keys to a great marketing plan is the development of an effective and successful logo. A logo helps define your business and gives your customers (and all potential future customers) a visual that represents your identity. Ideally, you want your logo to elicit an emotional response from your audience so that they will remember your products, what you represent, and even your name.

Now is a great time to create or revamp your company’s logo. It is critical that your logo be eye catching and memorable and really connect with your business and/or the products that you are selling. Here are three key components to an effective logo:

1. Keep It Simple

You want your logo to send a clear, concise, simple message to your audience. A simple logo conveys a very clear message. Research indicates that a simple logo is more easily remembered and more easily connected to a product. You should also make sure that your logo is also extremely easy to read – make it easy for your customers to remember you!

2. Color and Clarity

Nothing grabs the attention of your audience like the use of color to convey your message. Bold colors or even stark black and white graphics combined with an eye-catching design are critical pieces of a successful logo. You want to find a way to connect your logo with your product, so that when someone sees your logo on a mailing, a billboard or on another advertising material, they instantly think of your brand. So, when it comes to design, partner with a team that has extensive experience in the field, is creative, knowledgeable and is willing to spend time working with you to achieve just the right look.

3. Leave your mark

The ultimate goal of a logo is to be immediately recognizable. You want to connect your brand to your logo, so that you can use it to grow your business, get new customers and ultimately increase your visibility and sales. Illustrative elements or visual intricacies usually go a long way toward helping your logo stick with your potential customers. You want to be remembered so make it happen!

How to get the best logo for your business

Team Acme has been helping companies in the Las Vegas area design eye catching logos that are simple, clear and will help your customers connect with your brand. Our design team is well known in the area for bringing creativity, vision and ingenuity to each and every project. Our clients consistently comment on our high quality work and strong customer service, making Team Acme a leader in a wide variety of design and print jobs.

Request a quote today or browse our gallery to get an idea of what Team Acme can do for you!