When it comes to cattle, a brand is an identifying mark that’s burned into the animal’s flesh. I know that’s not so pleasant to think about, but when it comes to your business a brand is just as important in identifying you in the minds of consumers as it is in helping herdsmen identify their herd. Your brand is the meaning you give to the work that you do and the products and experience you offer your customers. People like to buy from companies they know and identify with, which is why building awareness about your brand is so important.
Your marketing and advertising strategies should always reflect your brand’s imagery and personality. Before you can create a favorable impression or motivate people to buy, they must first become aware of your brand and its meaning. The key to driving traffic and increasing sales is awareness and interest. Repeated exposure to your brand and consistent delivery of valuable products or services over time won’t just bring in new sales, but repeat sales.
So how can you generate buzz about your business? What can you do to encourage people to think of your brand first in a buying situation that relates to what you offer?
Whether you’re a mobile service company or a stand-alone shop, fleet vehicle graphics are a relatively inexpensive way to generate brand awareness quickly. And they work 24/7 – 365 days a year. The cost per thousand impressions with a vehicle wrap is about $0.35 according to Arbitron, Inc., an international media and marketing research firm that serves outdoor media, radio broadcasters, cable companies, advertisers and agencies in the U.S. and Europe. This is compared to $7.75 for radio, $19.70 for newspaper, and $23.70 for television.
So when you consider that the average American spends about 15 hours a week in their car, travels about 302 miles in seven days, you can reach a whole lot of people without much effort.
Asking your employees to wear distinctive uniforms that are closely related to your brand’s imagery can have a positive impact when it comes to establishing you as a trusted company in the minds of consumers. They help identify workers as people associated with a company and its products, which makes them more trustworthy, and helps distinguish you from the competition. In a store setting, it allows customers to feel comfortable asking for help because they know that person is a professional and probably has the knowledge they need to help them make their purchase. And when someone comes to the door to service something within the consumer’s home, it also lets them know that person’s purpose and makes them look reliable and trustworthy.
Other Promotional Items
Promotional products can be used in a variety of ways – as giveaways, buying incentives, prizes, as conversation starters at tradeshows, and on and on. Depending what products you use, these items also have a low cost / high volume benefit. And somehow they seem to last forever. We all have a pen drawer, pocketbook, or desk jar with at least one branded writing utensil in it. How often do you ask someone to borrow a pen? That’s another set of eyes.
And wearable products act as a word-of-mouth endorsement for your business, even if the person wearing it doesn’t say anything (and we all know word-of-mouth is still the most effective way to get new leads!).
Team Acme Does It All
Whether you want to wrap your fleet with stunning graphics that reflect your brand, print uniforms or a batch of promotional products, we can help! We have our own design team and high quality, in-house printers to help give your brand that “wow” factor. If you’re interested in increasing brand awareness and aren’t sure where to start, give us a call at (702) 566-8326 to learn more about what we do and how it can help your business!