Every business owner is looking for an effective and affordable way to increase business. If you haven’t tried vehicle wraps as a marketing tool, you need to consider this increasing trend in advertising. Surely every business is looking for productive ways to publicize its products or services. Recent research shows the measurable success of vehicle advertising.
Especially for the small business, getting the word out is often costly as compared to the benefits. Traditional forms of promotion have been direct mailings, phone book listings, newspaper ads, cold-calling or even billboards. In fact, billboards have been used for at least one hundred years as a method of announcing, “Look potential customers! We are here. Come visit us.”
The business owner may choose to wrap his own fleet of vehicles or to advertise on rental cars. These wrapped cars are in effect “mobile signs” with high visibility and the power to turn heads. In densely populated areas, millions of views are possible. Research that measures the cost benefits of advertising methods suggests that vehicle wraps provide more value per dollar than many other forms of reaching consumers.
Each of these forms of product promotion may have its place, even in the 21st Century. Yet a more recent approach is the vehicle wrap as a way to reach potential customers that may not be learning about your services or wares any other way. Advertising accomplishes two objectives. Consumers who are ready to “buy now” are influenced in choice of brand and it develops an awareness of a brand for those who are not yet ready to buy.
In a recent study by Arbitron, the well-respected consumer research company, vehicle wraps are reported as having the lowest cost per thousand impressions as compared to other advertising approaches. Vehicle wrap costs $.35 per thousand impressions as compared to outdoor signage at $3.56, radio at $7.75, newspaper at $19.70, magazine at $21.46 and television at $23.70 per thousand impressions.
In addition to the impressive cost per thousand impression data, the effectiveness of vehicle wraps as measured by the Outdoor Advertising Association of America (OAAA) reports that over 95 percent of American consumers are reached by the marketing media that focuses on drivers and passengers in vehicles. Cox Communications reports that in the 18-34 age group, 47 percent reported finding vehicle wraps as “memorable.” It has also been estimated that a wrapped vehicle may net “mobile impressions” in a range of 30,000 – 40,000 each day depending on the mileage and distance driven by that car or truck in a day. Fleet vehicle advertising is reported to advance name recognition 15 times more than any other advertising medium.
In the competitive marketplace, a business must find a way of generating customer awareness that is unique and eye-catching, while affordable and productive. When used in a comprehensive marketing plan, the vehicle wrap is an exciting and effective way to reach new customers and sustain a brand for current customers. With convenient professionals offering vehicle wraps at competitive prices, it is a fresh, powerful way to be noticed that demands exploration.
Visit Team Acme’s website today to learn more about our vinyl vehicle wrap design and installation processes. Examples of wraps we have completed in the past can be viewed on the gallery page of our website. Contact our team with questions by calling 702-566-8326 or fill out our online contact form and we’ll be in touch.