If you own a business that employs a fleet of vehicles, vehicle wraps can be a great way to reach consumers, increase brand awareness and generate leads. But this is only true if the design and installation are well executed. A poor design can actually turn people off from your company and do more damage than no wrap would.
A beat up clunker with a peeling logo suggests that your company does shoddy work or worse, that it doesn’t care about the work it does. A sleek truck with an eye-catching graphic says that you’re a well put together company that’s growing because your service is good. Image is everything to consumers, and the quality of your fleet can affect their impression of your company – and whether they decide to hire your services!
While there are a lot of easily recognizable company fleets, such as your local police force, the Geek Squad or the semis that transport goods from the warehouse to grocery or liquor stores, local businesses have the most to gain from building a uniform fleet that conforms to one outstanding design.
Pizza trucks, plumbers, A/C repairmen, landscapers, food trucks, non-emergency transport vehicles and taxi services are just a few examples of companies that should invest in a wrap or build a fleet. A well executed wrap can generate new leads, give you notoriety and create new business opportunities.
When people notice your vehicle every time they see it, they may see the same vehicle twice and believe it’s a different one. This adds to the impression that you’re busy with customers all over town, which makes consumers look more favorably on your business. So even if you only have one or two vehicles, the investment is worth it.
Making sure your advertisement is legible, aesthetically pleasing and impressive is key to the success of this marketing technique. It’s good to include information like your business name, logo, phone number and website URL, maybe even a small list of services or a tag line, but it’s important not to overwhelm the wrap with too much information. Drivers and passersby only have a small time frame in which to take everything in, so you want to make sure the pertinent info stands out.
All of our work is done in house. This means you can actually sit down with our designer to talk about what you want and how it should look. We’ll create a few different designs for you to choose from and will even give you a free round of edits on the one you choose. If you’re unsure about what will work best for you, we’re always happy to provide suggestions and examples.
Team Acme has the tools, knowledge and skill to make your fleet look its best and help you capture the attention of the community. Get a quote today or give us a call at (702)660-5660 and ask to speak to Doyle about setting up a fleet account.