Whether you’re wrapping an entire fleet of commercial vehicles or your own personal vehicle, there are some important things you need to consider when it comes to the design you choose.
1. There’s Too Much Text / A Really Busy Design
A vehicle wrap is usually seen in motion. This means readers only have a couple seconds to glance at your vehicle and understand who you are, what you do, and why they should contact you. A lot of text or a chaotic design distracts people and rarely conveys the message you want it to. You should only be including the most basic and important information. (Usually company name, logo, contact info, website, maybe a slogan or super brief description of the service). Your design should highlight the information, not mask it.
2. The Text is Hard to Read
The amount of text you use isn’t the only thing that matters. Your wrap needs to be legible even at a distance and at speeds faster than 15 miles per hour. This means you need to choose a strong and simple typeface. That cursive font may be pretty, but will people be able to read it as the cruise by?
3. Size Really Does Matter
Size isn’t just a consideration for your text. Images, logos, and other visual elements need to be big enough to be seen in motion and from a distance. (You see where we’re going with this, right?)
4. It Lacks Contrast
The text and images you put on your wrap should contrast with the background in some way. It adds visual appeal and makes everything easier to see. This doesn’t mean you’ve gotta go completely black and white, though. Blue on orange, purple on yellow, red on white…there are a lot of options.
5. Using 2D Images on a 3D Object
Whether you design it yourself or hire a designer, a lot of images won’t look the same on your vehicle as they do on your computer screen. 2D images need to be adapted to fit the curves and angles of your vehicle. Otherwise they’ll look funny.
6. Clip Art…Really?
Talk about looking funny. This isn’t a school project. Have some pride and at least pay for an attractive stock image.
7. You Forgot the CTA
If you’re driving a personal vehicle, you can forget this one. But forgetting to include a call to action (CTA) is simply inexcusable if you’re a business. Like we mentioned in Reason 1, you need to include contact info and give people a reason to hire you. Otherwise what’s the point?
8. You Let Your Wife’s Cousin’s Son Design It
If you are not a professional designer, hire one. Ricky can learn from his mistakes somewhere else.
9. You’re Not Using Vinyl Vehicle Graphics
Before you paint your personal vehicle, consider installing a wrap. It’s a lot more cost effective and will actually protect your vehicle and it’s resale value. If you’re a business without a wrap, you should be ashamed. Did you know it’s one of the most cost effective ways to increase brand awareness and generate new leads? You’re missing out on a lot of business.
If you want to work with a design and install team that can help you avoid crap on your wrap, choose Team Acme. Give us a call at (702) 566-8326 to learn more or just get your free quote now.