When it comes to marketing your business, there are some benefits that only vehicle wraps can provide.
1. Positive ROI
Wraps are so great because you don’t have to pay anyone else for media time or space. You own or lease your vehicle, so the only thing you’re really paying for is the initial installation fee. And when it comes to CPM (or cost per 1,000 impressions), no other advertising medium beats vehicle wraps, which generally have a CPM between 50 and 75 cents. Compare this to $5 – $12 for radio and $18-24 for television. So while there may be a higher initial cost, but there are no monthly payments, so the overall cost is much, much lower.
2. Your Message Isn’t Stationary
Since vehicles are by their very nature mobile, you don’t have to set up shop and hope people drive by and notice your billboard. If you’re on the move, you’re canvasing the area where potential customers live and work, which means you’re reaching them where they are instead of hoping they come to you. If you’re parked – even if you’re just grabbing lunch at the local deli – people are still going to notice you. Not to mention the fact that you can park strategically outside your business, job site, or another high-traffic area, which means you can still do high-impact advertising even if your landlord limits what signage you can put on your building. And you’ll never have to worry about local sign ordinances either.
3. Implied Endorsements = Word of Mouth
It’s no secret that the best way to market your business is to make such an impression on your customers that they suggest you to the people they know. This is called word of mouth and it has been and will continue to be the most effective form of advertising.
A vehicle wrap gives you the same quality referral but your customers don’t even have to say anything. If you’re providing a service and park your vehicle in a residential driveway or in a commercial parking lot, their neighbors are going to notice you. This implies that that person or company chose you because they like your service, which is an automatic referral since your company is now connected to someone they know.
It gives you credibility that no other traditional paid advertisements could.
4. They Give Customers Confidence
If you pulled up in front of someone’s home and knocked on their door, they might be suspicious of you. Now add a vehicle wrap. The suspicion is gone. The wrap confirms that your serviceman is who the customer expected and that you take pride in your brand. This is especially great for smaller companies or those run by a small proprietor because it gives you the appearance of a larger company, which is often tied to credibility.
5. Enhances Your Brand
The more times a person sees your wrap, the more often they’ll be exposed to their brand. This means they’ll become more familiar with you, which in turns mean they’ll feel more comfortable trusting you. So when they need the products or services you offer, they’ll recall you much more easily since you’ll be at the top of their mind. And since vehicle wraps generally last between three and five years, you’ll create millions of impressions with potential customers.
6. Attract People Willing to Pay Full Price
Yeah! You heard that right. A lot of targeted advertising tries to lure people in with some kind of discount or deal. But the downside to this is that you may attract people who are shopping for the lowest price and not for quality. So while you may get them with the discount, nothing says they’ll see the value in paying full price down the line if they can find a discount from another provider.
But a vehicle wrap allows you to generate leads as you go about your usual business. So when someone needs what you offer, they’ll see or recall your vehicle and brand, and contact you. They’ll probably still compare prices or quotes, but the initial impression you made was a positive one, which increases the chances they’ll choose you.
If you’re interested in wrapping your vehicle, you can get a free quote right now or you can give us a call at (702) 566-8326 and we’ll answer any questions you may have.