The retail industry plays a key role in our day-to-day lives, which is why it comes as no surprise that this particular category utilizes its own set of graphic design rules. A number of areas of expertise are associated with the design and installation of retail visuals.
These divisions include staying true to one’s product (or group of products) by infusing the elements of creativity and authenticity into the graphics chosen. The mission of creating the emblems of one’s business doesn’t just lie in the design alone. Constructing a brand’s image to ensure a company’s sturdiness is also critical, just as the following steps are.
Keep it Clear and Simple
Less is more when it comes to designing retail graphics. When visuals are easy to see and read, the likelihood of getting attention is immensely increased. Always stick to the basics:
You always want to show what your product is for and of course, the brand that makes it! Being simple rather than throwing around too many details can go a long way when designing your graphics.
Honesty is the Best Policy
Stay away from designing a graphic that overstates what you have to offer¾in other words, don’t exaggerate the truth when depicting a product and what it can actually do. No one likes to be disappointed, and surely, retail customers can tend to be a little more judgmental. Accurately portraying your brand identity will help with maintaining and enhancing customer loyalty.
A company’s character should stand out in a pool of similar industries. There are so many brands out there that would like to take a piece of the fame pie home, but that shouldn’t stop you from being authentic. If companies in your field of business are using specific design methods, you should choose different retail graphics. For instance, if a competitor is using illustrations to advertise, you could opt for using photography for your products instead. Similarly, if competitor designs are more modern, you can go for something on the more edgy side and focus on a retro design with deco appeal. Your design should be bold and flashy, while avoiding being too wordy and cheesy.
Install Without a Glitch
It’s not always about the means to get to an end. When people look at your retail graphics, they’re usually not going to think about how you got to that particular scheme¾they’re going to notice the advertisement with the nice finishing. Your retail graphics should be installed in a location where they’ll get noticed and on a medium that’ll make the images easily stand out. Whether you decide to install your retail graphics on a moving vehicle, a banner at a show, or any other channel, it’s imperative to use:
Team Acme can do all of the above with the process of getting to know precisely what you want and agreeing on all the specs needed to create and size the right artwork for printing and installing.
When the Going Gets Tough…
Team Acme makes sure the tough gets going. We always ascertain your retail graphics aren’t tarnished with gas holes and that the edges are properly finished. As for the retail design installation itself, our skilled team knows the importance of applying the images with maximum care and transporting them just so, when necessary. Call Team Acme to get your quote today!